I enjoyed the text and even the reading, which surprised me, because the narrator initially irritated me. After 30-60 minutes, I grew to enjoy his voice (I can't explain it, I just report it).
The examples in the book put about 60-70% of the emphasis on sales but much of it was still about setting up your organization to succeed. The author gives tactical examples of how to accomplish this through training and customer events.
Sometimes the author sounded a little haughty with his name-dropping but it also added some credibility.
Overall the book was well worth the investment of time and I'd highly recommend it to anybody wanting to increase their sales.
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