I bought this as a sales/professional development book. It is not that... well, not exactly.
The author talks about different psychiatric principles and then gives some extreme examples of different situations in which people went against conventional wisdom and made changes to better their lives and the lives of the people around them. He then takes these examples and dissects them into basic elements and relates them to the psychiatric principles.
The first half of the book is mainly 3 case studies which are very interesting and motivational. The rest of the book is how these relate to the principles and how they relate to you.
Much to my chagrin, the book has absolutely nothing to do with sales (and little to do with business directly) but it does make you step back and think about different things and how you may approach them differently.
Bottom line: entertaining & thought-provoking
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