Why use English when business pundits provide so many alternatives? This, along with the way that economics is changing the economy, seems to be one of the goals of its authors. Instead of following the central themes of the book, I found myself trying imagine how to "leverage the ecosystem" and what "accelerating exponentially" would be like. For me, the overuse of tied phrases like "new paradigm" and the substitution of adjectives like hypergrowth for actual numerical growth numbers makes this book feel like a caffeine fueled brainstorming session rather than a serious work of business thinking. So, take out that business buzzword bingo board, sit back with some friends and get ready for some serious winnings.
The idea of contact with an alien intelligence puts our views of Earth in another perspective. How will these other-worldy folk judge our civilazation? Will we measure up? This book tackles these issues but, goes a little too far in the politically correct practice of reversing sterotypes for women while reinforcing them for men. Women are unifromily strong, brilliant, and in leading roles (George Bush is replaced by a woman) while men are biggoted and old-fashoned. This is a distraction but, I still enjoyed this book and the wild ride it describes. Carl gives equal tratment to the social and religous implications of contact as the cool science.
P.S. OK, I admit it, I am a guy.
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