1) Awful - I couldn't wait for the book to end. I don't understand why this book rated so highly. Basil ganglia aside, the book DOES NOT fulfill its promise of explaining Why We Do What We Do in Life and Business. His central premise is that most of what we do is on autopilot, so were not responsible for our actions. When Charles Duhigg run out of things to say about what Neanderthals we all are, he meanders into database marketing and rails against the gaming industry. Ridiculous. sophomoric snival.
2) Boring - The points are often so drawn out that you think to yourself, does the author have to spell out ever detail as if he's talking to a 3 year old about staying away from the hot stove?
3) Predictable - I could have cut out half the book and knew exactly as much. I actually felt less intelligent when I finished this book.
4) Regrettable - Regret that I spent all that time listening. I kept thinking there must be some redeeming value, so I kept reading. No such luck. The book was a disaster from page 1 clear through to the end. It reminds me of the CHILDHOOD FAIRYTALE of the Emperor who had no clothes. This emperor HAS NOT INFORMATION WORTH READING.
I've been a big Star Wars fan since episode 4 came out in the 1977. With the exciting news about Disney's purchase of Lucas, I decided to try Star Wars: Heir to the Empire (20th Anniversary Edition): The Thrawn Trilogy, Book 1. I was sadly disappointed. What a rip off. Overly simplistic, poorly developed, and sophomoric, Zahn should stick to writing comic books. I would give the book zero stars if that were possible.
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