I immediatly downloaded this title as I am always looking for ideas and stratigies to use in my business. Unfortunatly, this audio book is long on end results and short on the details on how to achieve them. For example, on how to give a good speech the author states in conclusory fasion "be prepared" as one of the steps without any techniques or tools for getting prepared. Most of the book is like that. When a specific example is sited, it is usually in a realm so unlike any that the listeners will likely encounter that the point is all but lost. The advice may be sound, but none of it is new and most of it is trite. Perhaps this may be subjective, but the narrator's inflections are so artificial and annoying that it take an entire CD to tolerate them. If the autohor narrated this CD, despite the lack of usable content, it would at least a pleasure to listen to. One has to wonder how someone who is dispensing business advice would allow the book to be narrated this "awfully" to the point making this listener barely able to listen.
I would say it is in the top 1/2. I confess that I usually do not manage to listen to an entire book, and this one I did so that alone is quite significant. I am glad that the author did choose to narrate the book, I find professional narrators more often are disconnected, so five stars if there was a category for the narration. It is actually quite interesting that I was about to give up 5 minutes in because I found the "transition sound" to be annoying. In fact I was so annoyed I was going to "return" the audiobook. Well anyway I kept listening and slowly got used to the transitional sound, kinda like the grief process; first there is anger, then acceptance, or whatever the order is I am not a psychologist. Bottom line is that I wouldn't WANT the transitional sounds in every audiobook, but I suppose they have their place and here there. Now there is one major part of the book that really deflated the whole experience for me. Let me preface it by saying that there a legal doctrine stated in Latin "falsum in uno, falsum in omnibus" roughly speaking it means "false in one thing false in everything." So how does this relate to the book? Well, the author is explaining that you have to make decisions based upon incomplete information (roughly 40%-60%) as a rule of thumb, explaining that by the time anyone has complete, 100% information it's too late effective decisions. Makes sense. I am buying into this hook, line and sinker, and then the author cites Colin Powell as an example of this rule in use. Now as impressed as I am with Colin Powell, he is the POSTER CHILD for the dangers of basing a decision upon incomplete information. I don't care what your political affiliations are - there were no weapons of mass destruction, and this wrong conclusion was based on obviously incomplete information that turned out to be wrong. A war was started, at least presumably, upon this incomplete information. Anyway, the point is I am only taking a position on the poor choice as an example the author uses to bolster a maxim he posits. Back to the Latin lesson above - I really found myself questioning the soundness of everything else after I heard the foregoing example in the book, and found I had lost a degree of confidence in the author. That of course doesn't mean that the advice of basing decision on incomplete information or the rest of the advice proffered is wrong, but couldn't he find an example of where it actually worked?
The poor mans MBA.
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