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Kenneth

Leesburg, VA, United States | Member Since 2005

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  • 292 titles in library
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  • The Long Tail: Why the Future of Business Is Selling Less of More

    • UNABRIDGED (8 hrs and 1 min)
    • By Chris Anderson
    • Narrated By Christopher Nissley
    Overall
    (782)
    Performance
    (132)
    Story
    (134)

    Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.

    Jim says: "Good Book, Flawed by Repition"
    "My Pick for Book of the Year"
    Overall

    This is the best book I’ve read in about a year.

    It explains so much of the internet phenomena. It references all the best contemporary work on this subject but pulls it all together in a unified framework.

    4 of 4 people found this review helpful

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