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Kenneth

Leesburg, VA, United States | Member Since 2005

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  • Googled: The End of the World as We Know It

    • UNABRIDGED (13 hrs and 57 mins)
    • By Ken Auletta
    • Narrated By Jim Bond
    • Whispersync for Voice-ready
    Overall
    (251)
    Performance
    (99)
    Story
    (98)

    In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.

    Brian says: "Interesting, but Tedious"
    "Lacks First Mover Advantage"
    Overall

    Better written than earlier books on Google, but not the first to tell the story.

    This author is unusually professional in his reporting, perhaps even fair and balanced. If you haven’t already read a book on Google, this one is more grown up than most. If you have already a few books on Google there may not be enough new stuff here to be worth reading yet another book on Google.

    There is one truly controversial thing in this book, but it’s so smoothly stated that it’s easy to overlook. The author takes the position that the vast majority of Google's success, and all of its problems, is/are due to its deliberate attempt to cultivate an engineering culture. This is a refreshing prespective, which is rarely stated, and perhaps quite subversive. Legions of business consultants will try to help your company get away from its engineering culture. But if they succeed you won’t be the next Google. Where are the consultants that will try to help your company establisher or retain an engineering culture?

    1 of 1 people found this review helpful

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