I wouldn't listen to it again, but I enjoyed listening to it.
Fascinating to hear about the eccentric characters and the early history of companies that are household names.
Writing engaging business history can be very difficult, especially when it does not relate to recent crises. Pelfry does a wonderful job, and is helped by a colorful set of characters and a wily industry so different from the staid auto industry we have today.
Yes, it is full of interesting tidbits that I would like to remember for that next cocktail party.
The book does contain several good pieces of advice for people who need to figure out what they would like to do and provides helpful (or at least innovative) suggestions for how they go about doing so. Some things are new and some things are common sense. However, people uncertain about their direction in life (and are stressed out about it) probably benefit from being told the common sense stuff too, even if they already know it.
He speaks clearly, with conviction, and with a story teller's flair.
It is remarkably unfocused. The thread meanders so much that you are often left wondering what the particular anecdote or section has to do with obtaining focus. Many of the examples, or the metaphor of Google Earth are groanworthy, in that they are examples so frequently cited by others or are the meme of the day.
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