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Jesse

PHX, AZ, United States | Member Since 2011

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  • 122 titles in library
  • 27 purchased in 2014
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  • Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

    • UNABRIDGED (8 hrs and 1 min)
    • By Laurence Vincent
    • Narrated By Joe Geoffrey
    Overall
    (10)
    Performance
    (8)
    Story
    (9)

    Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

    Jesse says: "A Sagacious and Illustrative Composition"
    "A Sagacious and Illustrative Composition"
    Overall
    Performance
    Story
    Where does Brand Real rank among all the audiobooks you’ve listened to so far?

    Top 10% of business related audiobooks


    What did you like best about this story?

    The abundant examples that showed the importance of each topic.


    Any additional comments?

    I am completely committed to building a world-class business and constantly refining my approaches to improve my business. With no prior reviews or knowledge of the author, I took a chance on Brand Real and was pleasantly surprised. First, Laurence Vincent appropriately describes the gravity of the commonly superfluous-seeming topic of business reputation through a plethora of admirable personal experiences examples. Second, he masterfully outlines an overview of strategies to properly create and/or manage a successful brand. Last, Laurence Vincent sets expectations one should have for the enduring work required to whole-heartedly take on such as task.
    Although I immediately started making some changes in my business and near future plans after listening to the book, my positive feedback is the book could have transition better to a next step to implement all of the information. The full implementation of the book’s key points is overwhelming and will require multiple disciplined reviews of the information. Overall, I am glad I took the time to listen to the book and better understand this important aspect of every business. I strongly recommend the book for anyone who is serious about building or maintaining a first-rate business.

    1 of 1 people found this review helpful

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