Maybe neuroscience isn't the best topic to listen to. I just didn't find myself eager to listen after a while. I was most attentive when he talked about specific examples with patients, moral dilemmas, split brain patients, how the interpreter comes up with absurd explanations for situations, and bizarre brain disorders. Too much detail, and not enough of a compelling storyline in my view. But I guess that's just how my brain perceived it, ;-)
I kept thinking to myself, when was the last time I bought something because of a commercial or ad? Not often. Maybe I'm not that easily persuaded, and so all the scary language in the book about being manipulated seemed over the top. Lots of interesting real life examples of ad campaigns and brain research though.
Really important arguments put forth. When he provides examples, it's more compelling. Tough to grasp some of the material by listening. He's very articulate, but the concepts can get complicated.
If you haven't heard of the Tarahumara, ultra marathoners, and how running shoes have caused so many injuries, you'll find this very interesting.
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