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Fred Berni

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  • The Maverick Selling Method: Simplifying the Complex Sale | [Brian Burns]
    The Maverick Selling Method: Simplifying the Complex Sale
    UNABRIDGED

    The Maverick Selling Method: Simplifying the Complex Sale

    • UNABRIDGED (4 hrs and 46 mins)
    • By Brian Burns
    • Narrated By Paul del Signore
    Overall
    (368)
    Performance
    (117)
    Story
    (115)

    The Maverick Method is a powerful and unique selling method that provides the complete picture of how complex sales work. The Method has been researched, developed and practiced over a 20-year period. We have studied and modeled over one hundred of the most successful salespeople. Unlike other selling methods, the Maverick Method has been proven by salespeople on the frontlines of the most difficult selling environments imaginable.

    Jerry G. says: "New Approach to B2B Selling."
    "If you're in B2B sales, then this is for you"
    Overall
    Performance
    Story
    Would you consider the audio edition of The Maverick Selling Method to be better than the print version?

    Don't know. Don't have the print version yet. Print would be a good reference resource.


    Any additional comments?

    Unlike other sales books, this doesn't get into the standard "closing techniques" that so many books do. I've never found those old-fashioned techniques of much value, especially in a B2B environment.

    However, this book is a real treasure! It goes far beyond other "sales manuals" and gets to the heart of how to handle B2B sales. The techniques mentioned in this book will work for non-complex sales as well.

    31 of 31 people found this review helpful

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