I have been in the eye of the storm at a huge global company for 5 years. The storm has been massive change and I have been leading that change in Canada. Everything Seth talks about I have personally lived through and can attest to the fact he is right on point with his analysis. Any change agent needs this book. Interesting he calls change agents leaders! ...
I just wish I would have listened to this material 3 years ago!
This book actually describes what I have personally gone through managing a complex multi-year program. Many people say he doesn't spell out when to quit... You just don't get it. The author clearly says don't quit your ***strategy***... but quit projects often. I cannot think of a clearer way of spelling out how to make decisions while in the dip.
The marketing theory is great BUT the marketing tactics are ancient! The material is still in a pre-internet world... The tactics and economics of marketing have completely changed. This book needs to be updated to today's world... Don't waste your money until it is... I'm sure sorry I wasted mine!
A great story and the author really does a good job of situating you in the era
A great analysis of a complex subject and the flow of the information makes it very suitable to an audio-book format
This is far too complex a book for audio book. There's too many layers that really should be read, not listened to. It is very hard to keep the thread going with the sudden jumps from what the person is thinking to a conversation for instance. In no time at all one becomes confused. This is not to say that the audio format doesn't give you a good sense for the overall story. The problem is that Joyce's genius is in all the subtle messages are lost which is what makes this novel the work of art it is. Will be buying the book!
I just had to stop... feeling hard about having spent a credit on it... It is incredible that the author spens almost 24 hours repeating over and over the same thing...
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