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Ramon

Santa Clara, CA, United States | Member Since 2013

10
HELPFUL VOTES
  • 2 reviews
  • 12 ratings
  • 181 titles in library
  • 3 purchased in 2015
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  • The Filter Bubble: What the Internet Is Hiding from You

    • UNABRIDGED (7 hrs and 37 mins)
    • By Eli Pariser
    • Narrated By Kirby Heyborne
    • Whispersync for Voice-ready
    Overall
    (149)
    Performance
    (116)
    Story
    (114)

    In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

    Brian Esserlieu says: "Now in the top 3 best books I've ever read"
    "A must read!"
    Overall
    Performance
    Story

    Eli Pariser's Filter Bubble is among the best ever written on the dangers posed by over-personalization in the Social Media Age. The tendency of FaceBook, Google and others to give us what they think we like is leading to a fracturing of our society and our isolation. I recommend that everyone read and learn about the Filter Bubble. The consequence of failure will lead directly to a major catastrophic decline in the quality of our interactions and defeating the promise of an Open and Free Internet.

    5 of 6 people found this review helpful

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