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Peter

JohannesburgSouth Africa

ratings
3
REVIEWS
1
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HELPFUL VOTES
4

  • What Would Google Do?

    • UNABRIDGED (9 hrs and 3 mins)
    • By Jeff Jarvis
    • Narrated By Jeff Jarvis
    • Whispersync for Voice-ready
    Overall
    (977)
    Performance
    (295)
    Story
    (297)

    In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.

    Justin says: "A great place to start...."
    "Change the way you think of your business"
    Overall

    While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.

    It uses the example of Google as best practice to make one think about ones own business.

    Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.

    The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.

    4 of 4 people found this review helpful

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