While the book covers what google does, it's more about the profound changes that the internet is making to all industries and businesses.
It uses the example of Google as best practice to make one think about ones own business.
Everyone in media, particularly those who still think content is king, should read it. But all marketing people and indeed anyone in service or sales will also benefit.
The author reading it himself adds a dimension of authority and enthusiasm. One can feel his metamorphosis from print to digital over 30 years.
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