I was bookmarking this book like no other. Berger's angle brings research into the equation. If you've read other marketing books and wanted tangible, actionable things you can do with the inspiration - this is it.
Great case studies. Good wit. A variety of examples.
Keith really captured the candor of Berger. Because this book is written with levity, having it read allows for intonation you might not get reading it yourself. Sarcasm doesn't always read well.
Go Viral in 6 STEPPS
I'm not qualified to say whether there are marketing gems buried in this book. If there are it's a shame, because this author writes as though he has very little respect for the value of your time.
The examples Berger uses in the book
The rule of 100
the 100 Cheese stake
Yes, interesting concepts on why some items go viral and other's don't.
the "STEPPS" to making something viral, or trying rather
At the top
Very strong points, followed by very good examples
As the world of social media turns.
This book was excellent story telling. Great intro into the question and how discoveries were made. The only down fall is you have to listen carefully to the conclusion because the answers are given very abruptly with no explanation and quickly move onto the next story. I have to rewind the book many times to actually catch what the point was.
Definitively would highly recommend listening to it, just wish the author would expand on his results.
Say something about yourself!
Great stories combined with some practical know how on why people share information.
Learn why people "spread the word"...
A reader of biographies, history, and other non-fiction
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
Listening to this audible book I was in the process of finalising a viral product. Just hearing about business best practice with regards making a product contagious helped enhance and tweak some of the more viral hooks in this product before launch.
Well worth the investment.
To make the inference very early on in the introduction essentially that, though The Tipping Point was a classic in it's day, 'the science had moved on since then' - suggesting that Contagious was in fact the new Tipping Point, was a grandiose claim to say the least.Let me just confirm that this is not one tenth the book that Tipping Point was/is.
I found myself frequently drifting off from the narration, with repeated points both obvious and laboured.
If you want to know how to achieve 'stickiness', read instead brilliantly simple The Brand Gap and the now antique yet still far more powerful classic Media Virus - the book that brought 'viral' into the popular vocabulary, for better or worse.