I started reading the book several months ago, and I had a hard time getting into it. I decided to give the audio chance, and I'm very glad that I did. The reader does a very good job with this. I wish the chapters were broken up a little more, but I got a lot of value and useful information I will be putting to work immediately.
The author does an excellent job of outlining and demonstrating how ideas catch on and when they don't. An easy listen and very helpful for anyone interested in marketing.
To Learn this much about how to make my products and my employer's products catch on in just a few short hours was priceless. Thank you Jonah Berger.
Jonah melds science with real world examples to illustrate each point. He doesn't pull punches and gives enough models to allow you to pick a method to implement and experiment with in your company.
this was a great guide fir anyone wanting to create a buzz around a product or idea. gave interesting insight on why we choose what we do, and how conversation is driven..