I wasn't exactly sure what to expect as some books deliver content that is not indicated by their title. This one delivered exactly what you would expect from a book called contagious. I appreciated that the discussion was realistic - not every principle works every time. I also liked the examples of things that worked and did not work. Can't wait to put these ideas into practice!
One of the best marketing books I have ever listened to, I recommend this book to anyone want to launch a product, service or posting a video on youtube.
I highly recommend this book for anyone who has ideas or products they want others to know about. It's concrete enough to be really practical. I'm exited to put his ideas into action!
Stories keep you interested, about 1 or 2 stories I didn't find entertaining but were still useful, got me motivated and different ideas started popping in my head! recommended!
I will listen to this again soon, it has increased my clarity around what makes things go viral.
The research is presented in a thorough and entertaining way. The examples are relevant and relatable. I'm looking forward to putting some of this into action. Highly recommended for any B2C marketer.