A reader of biographies, history, and other non-fiction
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
Berger offers clear points on what makes ideas stick/spread. I loved how he provides specific tactics that are hard to argue against and reachable.
I great expansion of ideas offers in Galdwell's The Tipping Point
Super analysis of what makes things contagious. Clear principles. Very thought-provoking. Really gave me a baseline to analyzing my own products and how to make them go viral.
Jonah gives a truly fascinating set of examples to illustrate what are very actionable and thought provoking lessons. You will be inspired to look for the potential for vitality in your business.