A reader of biographies, history, and other non-fiction
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
The author does an excellent job of outlining and demonstrating how ideas catch on and when they don't. An easy listen and very helpful for anyone interested in marketing.
To Learn this much about how to make my products and my employer's products catch on in just a few short hours was priceless. Thank you Jonah Berger.
Jonah melds science with real world examples to illustrate each point. He doesn't pull punches and gives enough models to allow you to pick a method to implement and experiment with in your company.
this was a great guide fir anyone wanting to create a buzz around a product or idea. gave interesting insight on why we choose what we do, and how conversation is driven..