Super analysis of what makes things contagious. Clear principles. Very thought-provoking. Really gave me a baseline to analyzing my own products and how to make them go viral.
Jonah gives a truly fascinating set of examples to illustrate what are very actionable and thought provoking lessons. You will be inspired to look for the potential for vitality in your business.
I found that I could only listen to this book when I could take notes at the same time. The words and meanings just didn't stick in my head well enough and I ended up relistening to several chapters. That said, the content is very interesting...but you can get a lot of that from his YouTube playlist.
My career is in marketing so I loved this book but even if you're simply interested in marketing or psychology I think you will be very pleased that you listened to this extremely well presented book.
Loved the tone in the reading, the examples and the easy scheme for us readers to follow up. Totally recommended.
This topic is so relevant today as we get swept into the Internet and think or can be persuaded to think volume gets it done
Case studies prove otherwise and following a formula and key ingredients help propel anyone's message to a more viral level
Ready to listen for second time!
This book was full of fantastic useful practical information about how to spread your product or ideas harnessing the power of word-of-mouth.
There were lots of fantastic real world examples as well as many thought-provoking ideas on how to begin to craft your idea and product message.