Yes, recommended, great stories and examples. Only downside is that most of this relates to consumer products for sale from business to consumer. It's a little hard for me to relate to B2B sales or sales of less tangible items. Overall, great book and highly recommended still.
Toy and Software Producer
Very light simple concept but with good examples and a nice acronym.
Free by Chris Anderson
life and business changing
I enjoyed the whole book as it flowed and was easy to follow with excellent content
I found all the stories inspiring and I could relate them to my business and the way we as humans operate
Jonah Berger brings you all the latest in marketing science with lots of interesting examples. I especially liked the stories of how sales were increased either with social psychology or with a new pricing tactic. He also offers new breakdowns of what type of viral messaging can hurt or help your business.
Very good, I'll be buying the paper version so I can highlight the best bits.
The Story, is easy to understand and it keeps you motivated.
I would recommend this book