Stories keep you interested, about 1 or 2 stories I didn't find entertaining but were still useful, got me motivated and different ideas started popping in my head! recommended!
I will listen to this again soon, it has increased my clarity around what makes things go viral.
The research is presented in a thorough and entertaining way. The examples are relevant and relatable. I'm looking forward to putting some of this into action. Highly recommended for any B2C marketer.
Perfect mix of information and instruction. The author presents a simple structure with a good support of facts and case studies.