A reader of biographies, history, and other non-fiction
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
The Tipping Point. It's like the sequel to the Tipping Point, which I also enjoyed.
Social Currency. I love that expression.
The narration blends very well with the content to the point the narrator sounds like he is the author. The book is a collection of lessons framed in stories that have practical application for just about any business. This is the first book that anyone of ambition should read or listen to. I've listened to it twice and will listen to it again in the future I'm sure.
Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.
My background going into the book:
I've read "Thinking, fast and slow", but no books on marketing or virality.
I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
Filled with good examples and good at reusing earlier concepts and phrases.
Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.
A very good and memorable introduction to virality.
I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
I'm not sure there is a lot that is very new in this book, although the author does a nice job of putting together some interesting psychology-based marketing research into a relatively compact package. The book is pretty engaging and moves quickly.
A few pet peeves:
1. Like of lot of authors of this generation, the set up takes forever. You are literally almost an hour into the book before he is officially ready to begin. This is accompanied by a lot of fluff that really is unnecessary.
2. The narration is competent, but, to me anyway, somewhat irritating. He has a somewhat whiny voice that is particularly irritating when Berger (the author) veers off into Metro Millennial-speak regarding subjects such as drinking sodas and eating vegetables. Listen to the sample carefully and decide if you can stand it.
3. Even though it is pretty short, it really could be shorter. The print book reaches just over 200 pages with large print and 1.5 spacing. If you cut the introduction and paired it down to the key principles, it would shrink by about 30 percent.
if your someone looking to make something or create something think about listening to this book it qill help you orginize some of your reasons on why you need to share your idea with the world and how!!
Easily the best book I have read on this subject. It expands on the theories that others just reach by adding important human psychology factors. In a way, I want to keep this book a secret from other marketers! Its too good!
Creative Products for Creative People
Contagious is packed with practical information that you can implement right away into your marketing efforts.
Easy to digest and tons of data from brands that stand out and why they do.