The first couple chapters were fairly interesting. However, the rest seemed like regurgitated, general, obvious, useless information. Very simple concepts drawn out far beyond necessary. Alot of filler, waste of time.
Narrator: the voice and style was very far from the generic one I've found in titles similar to this. Much more engaging.
My background going into the book:
I've read "Thinking, fast and slow", but no books on marketing or virality.
I love that the book starts out by introducing a simple acronym, and devotes a chapter to explaining each concept in detail.
Filled with good examples and good at reusing earlier concepts and phrases.
Of the 6 concepts, the last 2 were a little light on theory and mostly explained with examples.
A very good and memorable introduction to virality.
A reader of biographies, history, and other non-fiction
The author’s advice on marketing makes sense, but I found his audiobook a stressful listen, as his endless stories, spelled out in a host petty details really distracted from the message. It would have benefited from a much tighter re-write.
I am a photographer and not a marketing expert. Jonah's book 'Contagious - Why things catch on' gave me the basic principles and ideas to work on and talk about my fine art products. Thank you Jonah. - Sanjay Marathe
My husband and I have started listening to audio books on road trips together, and this was our favorite so far. We are business owners and the content was exactly what we needed as we think through our business and creating great content to better serve our clients too. The narrator was excellent as well. Very conversational and easy to listen to.
it really felt like this book gave me some valuable information and i cant wait to try out some of the tips and insights that was given to me in this book. the book talks alot about how we follow others and the psychic behind it.the only thing i felt missing was that i would have like to known more about the people that dare to start new trends. But really nothing to complain about, overall interesting, funny and valuable