Good book. Seems to be well researched and with several insider sources from the food industry on how they work to get us hooked on their product. And on how they neglect the healthimplications for the the general consumer.
Scott Brick: What can you say... excellent.
This is a book stuffed with facts, some of them a bit alarming for the general consumer, inspite of that I really wanted to listen to it one stretch.
Read it and stop buying those super sized meals...
I'm Trying to see the world with my ears.
The book is easy to read and understand, but there is a bit of dullness at times, however not too preachy, an informational tone overall.
Salt, Sugar, and Fat (hope you read those on the cover because they will be mentioned time and again in this book) is hardly an original concept. Having read many books on the subjects of nutrition and obesity, I was unimpressed on the information provided in this book on the subject as a whole. This book is a repackaging of "The End of Overeating" by Dr. David Kessler, where he goes into great detail on how food companies layer fat, sugar, and salt on top of each other to entice people to unconsciously overeat.
Outside of the main thesis of this book, why I ended up giving it 4/5 stars, the history of the food companies from the 40's & 50's to today is fascinating and well presented. The one story of the invention of Jello instant pudding in particular showed where the food companies started and how far down the slope they have gone. As a kid of the 90's, many of the commercial campaigns that Moss depicts hit home for me because I remember begging my parents for the products he describes.
Finally, the salt section of the book, while the least approachable of the three, does provide some of the best information on how ingredients affect the taste of processed food. Of all the information that Moss pulled together for this book, the firsthand accounts at Campbell's and Kellogg were eye opening and less regurgitative than other points in the book.
Overall, this is a great listen if you haven't read other books on the subject and are thinking of becoming more educated on the matter of processed foods. If you have read other books on this matter, then this won’t provide any groundbreaking new information that hasn't been presented elsewhere.
On a side note, the narrator of this was poorly chosen. Akin to an Atlas Shrugged veneer, which was sometimes commentary to the corporate aspects of this book, but mostly fell flat for me.
Yes, we all know processed food is bad for us but eat it anyway. What we don't know is what is in that food and the extent of consumer manipulation by the food industry. The government has played a role in this as well, but they are now turning around and complaining about the high obesity rate when they are part of the problem. My favorite chapter was the one on cheese. In a sentence from the book - "cheese went from being a food to being an ingredient". How true. There many enlightening facts which I cannot quote since I listened to the book but I believe it was something along the lines of a cup of Ragu having as much sugar as 4 Oreos. That tends to make you aware. A very enlightening book.
This rates at of the top for informational books. I had always suspected we as a public have been groomed to improve profits for the industrial food industry. This is an enlightening journey into the understanding of how the industry works. It gives us as a community the insight to make heathier choices and realize that we as consumers have been unkowingly falling into their increasing profit tactics for years.
Scott Brick is an excellant narrator. He brings the book to life with his inflections and emotion in reading this critical information. If I were to try to read this book in print, it would not have the same impact. Scott takes a complicated subject and brings understanding and clarity so we can make choices for ourselves.
recommending this one, especially to those that have childern, or thinking of having childern.
when having lunch with a food favoring expert....the expert would not eat his own creations.
Whats gone wrong with food.
No-I would read it. The narrator makes every sentence a life and death affair.
Over the TOP.
As a previous reviewer said, as important a topic as this is, it was a shame that it was so hard to listen to.
If you have an interest in health and how food plays such a part in your overall wellness, then I would recommend this book. It's along the lines of others such as "Fast Food Nation", "Supersize Me", and Michael Pollan's books. I found it enlightening, but you have to be interested in the topic; alot of my friends and family prefer to be left in the dark when it comes to the food they prefer.
I was disappointed by the book. It's a history book on food industries since early 1900s. It has small parts on how food industries use sugar salt and fat, but they are lost in the historical documentaries. I lost interest in the book and stopped reading it.
Yep. Would probably make for a great movie!
This could have been far more succinct. By chapter 8 I had had my fill, and had to force myself to finish it. Somewhat agree with other users that dramatics of the performer, Scott Brick, may have been excessive at points, but also kept the book entertaining.