loved even more the second time. It is very in depth and in formative on every issue.
Very interesting discusssions of what happens inside the board rooms of the major companies and how they use focus groups to develop products.
This book is less of a view on the nutrition implications of salt, sugar, and fat than a recounting of interesting anecdotes from the manufacturing of food. very interesting though
This book is absolutely phenomenal and a must-read for anybody who eats food. Does that sound like you? Read this! The author has gained incredible access to both the people and the stories underwriting food production in the States over the last century or so, and some of the industrial secrets laid bare within its pages are absolutely staggering in their revelations and impact.
I have already listened to this book thrice over and have remained captivated by it throughout each read. The storytelling is excellent, and well-balanced enough that you can develop an understanding of (and perhaps even an empathy for) the challenges each of the subject interviewees experienced whilst caught up within the corporate mill of big food business, despite the frankly terrible things their products were doing for public health.
I read this book immediately after finishing The China Study, another must-read, and recommend that anyone interested in this subject matter read that book too. Very interesting to read first about what heavily processed foods and a diet high in animal proteins can do to our bodies in China Study, and then to go on and hear all about how those processed foods are designed and engineered (no other word for it!) to capture our attention and a large portion of our dinner plate. I do not look at processed, packaged food the same way any more. I now see beyond the packaging, marketing, and taste engineering to see them in terms of their real composition and true value: low benefit, high cost, and certainly not worth my money nor my health.
I learn more when I listen to audiobooks and I can chew through a lot more books this way! Audiobooks are also a lot easier with a TBI
This book contains an enormous amount of information that is not readily available to most consumers. This information is essential to all consumers and I learned a lot from it. But it is still written in a really interesting way and is an easy listen.
Yes, excellent insight in to the food industry. You'll definitely want to start paying attention to what you put in your body if you weren't doing so already.
Covering the details about how food companies manipulate these three main ingredients.
Can not remember
No, but just because I'm busy.
My undergraduate degree is in food science so my perspective was one of nodding the head while hearing the narration. I am also a surgeon who daily sees the ravages of diabetic disease (of which junk food plays a major role) , so I don't see this book as an extreme attempt to get people to be vegetarians. The narrator does a decent job narrating a non dialogue non dramatic work. I think this author did his homework in interviewing multiple food industry insiders. There is a mix of how the business side and the food science side interact. Bottom Line: the food industry is like other industries- it is in business to make a profit and they do this by producing foods that will sell. The premise is that salt, sugar, and fat are the 3 prime tools that are used to exploit the natural tendency to over-indulge in tasty foods; not unlike "Hollywood's" use of sex, violence, and non stop action to exploit our other senses- at our expense, and their profit. Comprehending this reality of business in many of the major industries could make us more wise, conscientious, and certainly more healthy "consumers".
Stumbled upon audio books a little while ago and I enjoy them now. I mostly listen to books related to science, Buddhism, and some fantasy.
I found this book very informative on the industry of processed food. Making "something" people will buy and eat at the lowest cost possible. I was especially surprised the author was able to interview people and name names!
So many books of this type only list lists opinions from the author(s) and try to pass them on as factual which is nice, but not useful. This book goes the extra length by interviewing key industry people and explaining the research done and science behind processed food products
Naration was top notch, as I would expect from Scott Brick.
Nurse. Yarn snob. Bookworm. Cat lover. Color enthusiast. Fabric collector. Gardener
Yes! I found the information in this book to be so accessible. The sheer amount of research undertaken to write this book is phenomenal, yet Moss works through it in a very systematic way with engaging anecdotes to keep the reader interested and on track.
The Omnivore's Dilemma, Fastfood Nation
I was kind of disgusted by some of the information presented in the book. I felt myself adopting a rather cynical view of the food industry (which, I suppose, is the goal of the book). Even though I thought I knew quite a bit about the machinations of the food industry, I could not help but feel hoodwinked by the lengths that corporations will go to to keep consumers coming back for more.
I think that this book is a fantastic listen if you have any interest at all in the politics that surround food manufacturing and consumption in America. I found it to be very enlightening and the information I took in will certain guide my choices in the future.