This is not a book of business strategy or tactics. It is purely inspirational writing. It worked for me. This is the Seth Godin book that was recommended to me repeatedly by trusted friends, and I enjoyed it more than I actually expected to. So much that I've recommended it to others, and will most likely give this a repeat listen.
This book has brought to the surface all of the things that an artist is and all that we struggle with. It has helped me embrace those things that I thought should be "fixed" and has given me a boost of confidence that my ways are different but no less effective. I highly recommend it to the artist and to anyone who loves one.
I will be listening to this throughout my entire life... it spoke to me... I recommend this gem to everyone... AWESOME!!!! Andy
I got goosebumps listening to the first section alone!!! This spoke to me louder than anything I have heard in a long time. I am so greatful that I just happened to stumble upon it. I was simply trying to find out who Seth Godin was after hearing a few of his top 10 quotes, my favorite being "We are all Special in our own way the moment we choose to be". But this book has truly been a gift.
Seth Godin helped me to understand that art isn't limited to people who paint, sculpt, etc. He made me discover art in everything that I do.
Seth is not reading his story. He's speaking to me about how I can change how I look at everything that I do.
Seth's passion comes through in his voice. His beliefs ring-out clearly to anyone willing to listen. You won't get that off the page of a book.
When Seth told me (paraphrasing): Don't wait for your CEO to pick you. Don't wait for your boss to pick you. YOU need to pick YOU. I'll never wait to be "ordained" by any human being again!
I began to understand Seth's power when I read "Purple Cow Marketing." He shows a dimension in the book that goes way beyond business. This is a very intelligent, insightful gentlemen that we all need to listen to.
Likely, and Ive recommended it to everyone.
It's equal to Good to Great
He talks well?
Ask better questions
I found this book great. He encourages you to step up and make it happen. He also adds great ways to deal w/ not be perfect, and you try.
Buy the physical book not the Audible version because the narration is terrible.
Like so many books of the nature the author is beating the same idea to death over and over with each new book.
Seth Godin likes to narrate his own work but unfortunately he really does't have the voice for it which really distracts from the information he is attempting to communicate.
Someone needs to tell Seth Godin that he is not the best person to narrate his own books and then hire a better narrator.
Author, consultant and thought-leader on problems at intersection of sales and marketing
One of the top 5 audiobooks
A plus that Seth reads it himself.
This book has a very strong message which Seth hammers home many times.
I recently downloaded Seth Godin's “The Icarus Deception” on Audible as my work habits have changed and I have a couple of 90 minute commutes every week. I consider it a real plus in the audio version that Seth reads it himself.
The message in The Icarus Deception resonated strongly with me, an Australian Baby-boomer. I grew up in a culture where “flying too close to the Sun” was actively discouraged in an Aussie version of the myth called the “Tall Poppy Syndrome”. The message many boomers bought and which is still being promoted by industrial-based thinking today is “Play it safe, be a good worker, you’ll get promoted, own your own home and get to send your kids to University.”
Interestingly in the past 200 years, the Icarus myth somehow deleted Deadalus’ other warning to Icarus, not to fly too low, less his wings get wet and ruin their lift. Seth states that this is even more dangerous than flying too high and it’s the driving idea in the book that must have been repeated 20-30 times in various stories, case studies and anecdotes.
Seth’s message is most certainly appropriate for my daughter and her generation Y cohort. They are going to have to be very brave and make powerful art that connects billions of people to solve the problems humans have created in the past 200 years of industrialization that threaten our very survival as a species.
The Icarus Deception is about taking risks, finding your passion, leaving the certainty, commoditization and interchangeability of the industrial-age work-style and making art for yourself and your tribe. I felt like Seth had written the book for me, because the model our cohort grew up with was the industrial model.
The biggest problem with the old model is that industrialists, beginning with Henry Ford have created mass production and interchangeability of people and roles and the value of work and compensation has slowly been eroded as work is moved to the point of lowest cost, wherever that may be.
If you don’t buy this then you are obviously disconnected from the plight of the middle-class, who have seen their standard of living steadily erode over the past 10-15 years.
The new model is going to take guts and determination. To make art, connect and build a tribe of followers who will buy your art in the new “connection economy” is not for the faint hearted.
Another strong theme in the book that resonated and will be familiar to readers of Steve Pressfield’s book “Do the Work” is "to ship". To make art you must ship, and this means learning to dance with the "resistance" or “lizard-brain”, that diverts attention from the task at hand in a myriad of uncanny ways and learn to focus your individual creative powers on the task at hand.
When I finished listening to the book, I simply clicked go and listened to it again.
This book is not for everyone, it’s intelligent, brave, urgent and compelling and it’s a wake-up call to a civilization running out of time. I highly recommend it.