Yes, the subject matter is important in the way that people buy armed with more information today. It informs the seller on how to approach the buyer that has done their homework on the internet.

I would highly recommend this book! It was excellent for anyone regardless of what you do!!

I really appreciated the perspective on how sales roles and selling culture have shifted over time. There are often negative associations with professional salespeople, but this book makes it clear that influence skills are critical and we are all in the business of swaying decision-makers. I particularly liked Pink's focus on the shift from salespeople holding superior information to them needing to curate available data and recommend solutions for their clients. I see my sales team work through this daily, as our clients have the same or sometimes more data at their fingertips than we do.

This is relevant to real life.
It is a refreshing contrast to all those empty emotion pumping , happy thought (repeat till you believe) , wishful thinking material out there.
Real examples of how the dynamics have been changed in our era where consumers are very informed and where honesty replaces deceit.
Surprising studies that wash away old myths about what mentallity one should have to influence others and feel motivated to carry on.
Filled with value , felt compelled to bookmark and take notes.
I recommend it.

This book does make you think about what you are doing.

Great story, it would be great if it came with a PDF notebook or assisted in writing down the data to review later.

I did. to review some of the techniques at the end of certain sections.

Full disclosure: I received a review copy of this book before it was published, and I should also tell you that I’m a huge Dan Pink fan. Also, even though I had already read it, I still downloaded the audiobook because Mr. Pink is one of a handful of authors who seem to deliver something extra when they are reading their own work.

A while back, an executive chef told me he doesn’t buy cookbooks. “Nothing new has been done in cooking in the last 50 years. The books are all pretty much the same.” I happen to feel the same way about business books, particularly those concerning marketing. (Are we really back to positioning again?) This one is different. Much like two of his other books, Drive and A Whole New Mind, this book lays out a game plan on how you can take advantage of the shift of the leveling of the information field between the buyer and the seller. If you’re a fan of behavioral scientists like Gladwell and Cialdini, you’ll find this book entertaining. If you’re in a field where you have to sell your ideas (who isn’t these days?) you’ll find this book very useful. As someone on here mentioned, the author does back things up with various studies and research numbers, but they are relevant. In fact, I suspect if he didn’t include those numbers, people would dismiss a lot of what is said as theory. But if you’re really bogged down by the research, I would encourage you to stick with it, because there is gold at the end. This reward is in the form of a number of simple techniques that will change the way you work. I’ve already started using “the Pixar pitch”, “the subject line pitch” and “the twitter pitch” at my company.I found Mr. Pink’s latest book to be a worthwhile and entertaining, two roads that I don’t often find converging often in my business. I hope you will too.

Pink's narration comes across as having a passion and genuineness that is engaging and friendly. He weaves stories and concepts together cleverly. I found myself relistening to chapters as the material was dense with useful ideas.

New insight for a new age on an old and familiar topic. A fresh look.

Pink's read is commanding of the material and read like someone who loves to listen to books. It felt like a pal reading a draft of his new book to me.

Several bookmarks, which is unusual for me as I read while I run. I found myself having to stop, rewind and mark spots annoyingly often.

A great books for salespeople to read, better for everyone who are deluded into thinking that they are not in sales. (BTW - If you're married or have kids, you are in sales ;)

Mr. Pink summarizes the key issues in moving people and boils it down to very practical and accessable points that are truthful, elegant, and very timely.

It is applicable to almost every profession.

He reads his own books so it is the same. It is nice to get the author's emphasis on the points.

Moving People is Your Fate -- Watch This Movie Before it is too Late

Great book.

Pink has a really interesting approach to this kind of writing, and this book fits in nicely with other things he's written thus far. The book is both theoretical and practical, and incredibly interesting. Pink also is a great narrator.

A very important book for our time. It is also laid out for those new to the shift in sales methods to get it, one idea at a time.