I think that this book would appeal to everyone. I hesitate to say I'm a St. Louisan because you don't have to be a local (or a beer drinker) to be facinated by this story! AB was huge nationally as well as locally but as a St. Louisan, it really is a sad story about a tragic family and the loss of another major business to foreign investors. It's another example of truth being more compelling than fiction!
Yes! I binged on it!
Whose job is it to research the pronunciation of local place names? There were several errors.
I worked at A-B for several years and can attest first-hand to the Busch family cult of personality described in "Bitter Brew." If anything, I found it to be even more palpable and all-consuming in the corporate culture than what is described in the book.
The decades-long story that unfolds is fascinating in a way akin to reading about a royal family -- the aspirations, the battles, the treacheries, the grudges, and the grooming of heirs are all the same.
In this way, I see the whole thing as less a cautionary tale of cutthroat capitalism, than a tragic account of fatal and flawed family dynamics.
My only complaint is that Knoedelseder's telling is more plain and flatly journalistic than the vivid subject matter deserved, and in the end could've benefitted from more descriptive analysis into the meaning of it all.
I don't know who exactly the target audience was for this book, but someone had to know that the St Louis community would be a big part of it...right? But yet no one had the common courtesy to check on the pronunciations of the city's neighborhoods and landmarks...and even the newspaper. Very very distracting!
I loved this book. The author did a wonderful job telling the story of the rise, the wild ride, and the sad decline of an American family brewery.
The narration was one of a kind, extremely well read.
The history of beer in America, the marketing aspect, and the drama of the Bush family.
I haven't but he performed masterfully.
Clydesdales to crabs, and how Budweiser brought them to you.
This would make a great mini-series.
Learning more about the history of AB and the each generation.
The thing that drove me crazy was the mispronunciation of St. Louis locales.
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I haven't been a consumer of Anheuser Busch products for well over a decade. It's a part of my life that I just outgrew, but when I was drinking Budweiser was one of my favorites. "Bitter Brew" is an excellent business story, where generations after generations ruin the family business because of their birthrights.
Instead of getting the job base on merits, August Busch IV (The Fourth), became CEO and ruin the legacy of the family and the business. Not only he made really bad business choices for Anheuser Busch, but he was also a big time substance abuser and playboy. It is because of his family's name that he became the head master brewer.
It's really interesting to read these kinds of books. Not only it's informable, but the ultra wealthy crumbles because of birthrights.
I like non fiction, true adventure, true crime, memoirs,true women,s stories, true espionage, etc.
IT,s basically a business statistics book. There were some wall st. compilations of of ordinary things that happen to modern families that have addicted children, and some un
fleshed out quotes.I skimmed the book.
THey lied about the human interest.
Anger that I spent the money.
Nothing wrong with a German writing about German power here.But be honest about what it is.