This is an excellent audio book that keeps up your interest all through it, as you compare what you do with what Steve Jobs did to capture and retain attention as well as exceed expectations of his listeners.
Simple but great ideas come up all through the book that will make you a better presenter.
Lots of blah blah blah and then oh there's a secret step 1. Then lots of blah blah and then oh there's secret step 2. You are better off getting a book about the man himself which had more insight than this person who talks about himself more than any thing else
Apple would have been bankrupt if it had not been for the Radio Shack TRS-80. Radio Shack had the marketing muscle to create the home/personal computer industry. All the companies that existed then were mom and pop companies working on a shoestring. The author referenced several times that Jobs and Apple created the industry. They did not. They rode it and did well. I use Apple myself however I hate to see the representation that Apple was responsible for the industry.
I wish this book had been around when I first started teaching. This and Carmine Gallo's, "Talk Like TED" should be required reading in teacher preparation programs. The concepts presented include learning theories that will transform the presentations of any reader.
Wine Business Researcher who travels a lot. Love the idea of audible books when living the life of a road warrior
The simplicity and clarity in which the keys to presenting well were conveyed. The author also used numerous, memorable examples to emphasise key points. However, a number of examples and concepts were often repeated frequently that I kept questioning whether I'd rewound the book by accident.
I'd have brought in more examples of how Jobs' practices have been adopted effectively by other presenters. Gallo did this occasionally, but the frequent referral to the 2007 iPhone launch became the lingering memory. Even trying to recall the example of Obama's campaign or what Tim Cook does as a result aren't memorable because it's hard to think back to examples used beyond the iPhone launch.
His enthusiasm for the subject and the concepts is obvious in the way he narrates the book. Even recalling his recollection of Jobs on stage for the iPhone launch elicits the voice of Jobs' speech.
Yes. The materials could have been delivered in perhaps 30% less time, but would I have still considered this book worth purchasing? I don't know....
Any subsequent edition should rely less on repeating a key example, and more an how that example has been adopted by others, or elsewhere.
Everyone knows Jobs was the master of everything he touched. He should have been the dos xx guy. He was the most interesting man in the world. This book went into enough detail for most people to understand his presentations, from concept to delivery. If you're searching for presentation instructions, think is a great book for you.