I hardly believe that this book considered the key point of a MBA educatuon so its a little misleading, but he does present some good business information and key points worth hearing. The first chapter was not necessary if I listen again I will just skip it. The first chapter is about an hr of listening to why a MBA isn't necessary and doesn't make financial sense for most ppl unless you plan on working for a investment bank or prestigious institution.
the way the information is arranged. I studied a MBA some years ago and this book was very broadening of my knowledge in more than one concept yet more over helped me clarify and to re-define some of my visions and paradigms . very good book.
in chemical engineering there is the Perry's Handbook providing "building blocks" , data and key information. for me this is an equivalent book since provides the components of a business very clear, practical and easy to learn.
no it is my first experience and liked gis pitch, tone and speed.
a sure map to build a business
author really contributes to learning in its approach. maybe for future editions to update some of the examples would be really useful.
I found the section on sales and marketing very helpful. I use this now as a resource and have reviewed several times as I modify my marketing & sales techniques.
like eMyth by Michael Gerber
marketing chapter was great
I found this book to be enjoyable and cover a large gamut of relevant information. I especially liked the middle chapters which discussed human psychology which is useful for trying to sell.
The benefit of having a condensed reference guide such as this is that you only get to scratch the surface in-terms of content. Also, I reject the notion that this summarizes an MBA program. No single book can capture two years of case-study, problem solving, networking and business simulations - not even close.
I took a few key ideas / phrases with me that I will apply on some clients - that's about it - but I still consider it a good overview of many key business / selling concepts. Also - the author references many sources of information that the reader can seek additional background information.
Discusses far beyond what any MBA book or degree will offer that is applicable to the real world. This book contains the core information of business books by the dozens.
It wasn't what I anticipated. While the information is useful, its delivery is somewhat tedious.
Most every principal taught in the books is covered in econ 101 or psychology 101. This is a master of nothing. I should have known better, but this book is the equivalent to the get rich quick in education.
The monotone voice made it good listening when going to sleep
The only reason I didn't give it a 1 is because there were a couple of good stories.
The point of the book is that it is not necessary to get an expensive MBA to be successful in business. I was recommended this book as an introduction to basic business fundamentals. It is as advertised. The book divides into roughly two sections. In section one, Kaufman reviews what he calls the 5 fundamental pieces of business. He doesn't spend very much time on any one subject. His goal is to sketch out the most important material and then refer you to a couple other sources if you would like to read more on that subject.
The second half of the book is really focused on the personal aspects of practicing business: Working with Yourself (ch. ), Working with Others (ch. ) etc.
I appreciated the structure of the book. Some of the topics in the first section I was very familiar with and liked not having to wade through a ton of material I already knew. Other sections were new to me and actually ordered a couple of the books he recommended to learn more. I found the second half of the book the most interesting. Here he dives into more of the physiological, social and psychological elements that go into being successful in business. I found it very interesting to see how it all tied together. I enjoyed the book.
Broad spectrum of information
I felt that this book had so much useful information that I immediately went out to buy the printed book.
Personal MBA was enjoyable because Josh Kaufman broke the chapters up into short chapters that were concise and to the point.
The most memorable moments of the book was when I realized that there were so many basics that I wasn't aware of.
He cut right through the minutia.
No it doesn't encourage listening to all of it in one sitting.
This is a great book to start with if you want to learn about business in general or if you want to learn how to research deeper into a specific concentration.