Mr. Kaufman is exceptionally well versed in virtually all business topics. I have an MBA and highly recommend this book as an excellent resource for business owners and any others wanting to learn or get a refresher with regard to managing business . This is one of those books that I will listen to many times over.
I'm also a Jonah, so I am especially impressed that Mr. Kaufman covers (or, at least mentions) Goldratt's Theory of Constraints. Like I said, he is exceptionally well versed. . .
BTW, Mr. Kaufman's narration works. Period.
It's packed with amazing ideas to succeed both professionally and personally. The suggestions presented are practical instead of theoretical which is what they teach in school. I plan to re-listen to this book regularly.
Regardless of whether you agree with the author's argument that getting an MBA is not worth the debt and opportunity cost, he does a very good job in synthesizing business concepts and identifying resources for further study. In fact, you can skip the first chapter, and just get into the heart of the book. It is well worth the time.
The Personal MBA is not like an academic MBA. Its a summary of the most useful business concepts that have real world application.
I found the book to be tremendously enlightening and clarifying, and I imagine it will continue to be my "first to go to" reference on all things business.
In terms of business education, its the best value money can buy. I have spent thousands of $$ on similar education, and I got this audiobook for $22. If I'd known about this book then, I could have saved a fortune.
maybe. The basics of the book are sound, yet his 'story telling' has no passion or conviction. A bit condescending.
the mechanistic, robotic voice is annoying. Although I like the concepts of the book, I find myself having to stop after 45 mins or so,
I really got a lot out of this book. Am on my second listen - so many ideas to implement. Great for anyone starting out their own business.
very good read with a helpful direction
being a SBO it realy helps to have other opinions that keep you moving forward.
he is like listening to a friend whith whom you have confidence with
Make it dont spend it.
going for round two to catch what I missed the first time.
This book was really good - I bought both the Kindle and Paperback version. It does not really work as an audiobook though. It's well-read, has a great story, etc. The challenge is the density of information. You just want to keep stopping and take notes.
So I ended-up abandoning this listening and moved to the paper/kindle delivery
If you're looking for techniques, case studies, and strategy, don't look for it here.If you've never read or been involved with business, then this would be a good place to get an introduction to basic concepts.I never went to business school, but have working in business and marketing management for over 8 years. I purchased this book in hopes that it would be a nice, easy listen that would also fill a bunch of academic points I might have missed by not receiving a formal education. Well, I was dead wrong. This book is a summary of only the most 101 level of business.It will teach you audience targeting tricks like "Oprah's core audience is not likely to include burly men in leather jackets"....enlightening. I'm pretty sure that most people already know that they can't market to each and every person. I listened for over 4 hours and didn't learn a single new idea, word, or technique. Overall, "the personal mba" is extremely misleading. But then again, he must by doing something right with the guise, as he is definitely more wealthy than I am.