Densely informative, easily digestible and provides further resources for more indepth study. Fantastic book I will definitely revisit again and again!
Simplicity, Realism, Focus
Josh Kaufman breaks down the essentials of business without getting too caught up in the 'weeds (I'm talking about you, 3" thick macroeconomics textbooks!).' I've thoroughly enjoyed this book, plan to repeat chapters (or the entire book) a few times, and will eventually turn to other books he recommends for in-depth knowledge of certain business concepts. I'm pre-ordering "The First 20 Hours" and look forward to yet-another fantastic publication from Josh Kaufman.
This book provides an excellent overview of business concepts and terminology. The book covers value chains, finance, process modeling, and other universal topics, so it's not at risk of dating itself. The author/narrator's delivery is smooth and easy to listen to, and the information is highly valuable to anybody working in a business environment. His explanations are very down to earth, so you don't really need anything beyond a high school vocabulary.
Though I agree with Kaufman's thesis that a degree is not the same thing as an education, I'm not sure what makes him the expert that he claims to be. Like David Bach or Timothy Ferriss, Kaufman's business is the book. He's not like Guy Kawasaki, who can reflect on his experience marketing the Macintosh in the 80's when people didn't know what a home computer was. Kaufman's experience, when you trim out the fluff, is two mid-management positions at a single company, which he couldn't have held for very long because he was only 28 when the book was published. However, since this is an introductory text, and consists mostly of theory, I don't consider that a major handicap. I'd just be a little wary of any specific advice he offered.
My only serious complaint is that the book takes forever to get going. The Introduction (track 2 of the audiobook) consists of the author describing his personal experience in detail, how he succeeded without an MBA, and why MBA programs are useless and expensive and out to get you. It runs for an hour and four minutes. That's about five times longer than it needs to be. Having been a brand manager, he should know that it's important to make an impression on the customer right away, before they get bored and change the channel.
It doesn't matter if starting a business or just wanting to learn more about running a business I highly recommend this book. The title put me off for a while as it is a bit cheesy and I figured it was a series brand of the books and the content would be fairly hit or miss but boy I was wrong and it would go in my top 10 must read business books. It is an easy listen and I find things explained very clearly.
There are many concepts you have already known if you are working in corporate for more than 5 years. But, still this is good book to cover most of the topics.
Josh could charge $100 for this audio book and it would still be a great deal. He collectively teaches what it has taken me 40 years in the business world to learn. What a mind he has. His honesty about the process of writing the book, the insights he's learned from his research and his putting it together in an attention grabbing format are genius. Every entrepreneur should read this book before they spend a dime on an education at a university.
Lots a good info to get one started on the right track to learning more about the business world.
They complement each other and I have shopped both of them. Started of with the audio version that captivated me and then ended up by acquiring the printed version.
Strategy by BCG
Getting an MBA made easy - forget Harvard!
I thought this listen turned out to be better than I expected. It started out with too much focus on running your own business, but in later chapters the author went into details that are applicable for any job.
I'm not sure if it's a true replacement for a real MBA, but it's a lot cheaper and I will definitely be checking out the website.
No, too much information.
A great buy