Over-simplifies business concepts
No because its too simplistic for someone working in complex and corporate environments,
Good introduction for budding entrepreneurs and small business owners.
Summarises basic business concepts
The ideas are old, recycled and the author came off as egocentric. This book is not really about business, it just uses business as the platform to speak about how lifelong learning is a path to being (important, happy, content, self assured)... not sure which adjective to use.
I believe that entrepreneurship changes the world. Most of my reading is in business non-fiction . I'm a Software Engineering student.
Yes, this is a good book if you plan on only a mild education in business, with little to no background. If you have any knowledge or experience, this book is probably a pass.
This book is simply a glorified reading list. I was hoping for insights on the books and new conclusions and links, however it was more conservative and just summarized a lot of books I've already read. Get the reading list and read the summaries. That's all this book is.
If this is one of your first handful of business books, you may take a lot more away from it than if you've read more than 5.
Densely informative, easily digestible and provides further resources for more indepth study. Fantastic book I will definitely revisit again and again!
Simplicity, Realism, Focus
Josh Kaufman breaks down the essentials of business without getting too caught up in the 'weeds (I'm talking about you, 3" thick macroeconomics textbooks!).' I've thoroughly enjoyed this book, plan to repeat chapters (or the entire book) a few times, and will eventually turn to other books he recommends for in-depth knowledge of certain business concepts. I'm pre-ordering "The First 20 Hours" and look forward to yet-another fantastic publication from Josh Kaufman.
There is good information to be found in this book, but also a great deal of twaddle. The author begins with a "straw man" argument that today's MBA programs are geared to corporate middle managers and not to entrepreneurs, which is quite correct. That is the purpose of MBA programs. Then he touts this work as addressing the needs of the entrepreneur but provides a great summary of the information found in most MBA programs.
Skip the three chapters in the center of the book that focus on personal improvement. Eating right, exercise and meditation are all topics that belong in a different kind of book. Bully for Mr Kaufman that he has gone vegan, this has no relevance to the topic.
The distillation of business concepts are where this book shines, but they are often hidden within the author's endless promotion of his own website, his stories of his failed time at P&G, and his lifestyle guides. Mr Kaufman has clearly done a great deal of reading on the topic of business and has the ability to distill the information to be very useful, but he has trouble unifying this work.
This book provides an excellent overview of business concepts and terminology. The book covers value chains, finance, process modeling, and other universal topics, so it's not at risk of dating itself. The author/narrator's delivery is smooth and easy to listen to, and the information is highly valuable to anybody working in a business environment. His explanations are very down to earth, so you don't really need anything beyond a high school vocabulary.
Though I agree with Kaufman's thesis that a degree is not the same thing as an education, I'm not sure what makes him the expert that he claims to be. Like David Bach or Timothy Ferriss, Kaufman's business is the book. He's not like Guy Kawasaki, who can reflect on his experience marketing the Macintosh in the 80's when people didn't know what a home computer was. Kaufman's experience, when you trim out the fluff, is two mid-management positions at a single company, which he couldn't have held for very long because he was only 28 when the book was published. However, since this is an introductory text, and consists mostly of theory, I don't consider that a major handicap. I'd just be a little wary of any specific advice he offered.
My only serious complaint is that the book takes forever to get going. The Introduction (track 2 of the audiobook) consists of the author describing his personal experience in detail, how he succeeded without an MBA, and why MBA programs are useless and expensive and out to get you. It runs for an hour and four minutes. That's about five times longer than it needs to be. Having been a brand manager, he should know that it's important to make an impression on the customer right away, before they get bored and change the channel.
It doesn't matter if starting a business or just wanting to learn more about running a business I highly recommend this book. The title put me off for a while as it is a bit cheesy and I figured it was a series brand of the books and the content would be fairly hit or miss but boy I was wrong and it would go in my top 10 must read business books. It is an easy listen and I find things explained very clearly.
There are many concepts you have already known if you are working in corporate for more than 5 years. But, still this is good book to cover most of the topics.
Josh could charge $100 for this audio book and it would still be a great deal. He collectively teaches what it has taken me 40 years in the business world to learn. What a mind he has. His honesty about the process of writing the book, the insights he's learned from his research and his putting it together in an attention grabbing format are genius. Every entrepreneur should read this book before they spend a dime on an education at a university.