If you're looking for techniques, case studies, and strategy, don't look for it here.If you've never read or been involved with business, then this would be a good place to get an introduction to basic concepts.I never went to business school, but have working in business and marketing management for over 8 years. I purchased this book in hopes that it would be a nice, easy listen that would also fill a bunch of academic points I might have missed by not receiving a formal education. Well, I was dead wrong. This book is a summary of only the most 101 level of business.It will teach you audience targeting tricks like "Oprah's core audience is not likely to include burly men in leather jackets"....enlightening. I'm pretty sure that most people already know that they can't market to each and every person. I listened for over 4 hours and didn't learn a single new idea, word, or technique. Overall, "the personal mba" is extremely misleading. But then again, he must by doing something right with the guise, as he is definitely more wealthy than I am.

No.

Good tone.

Disappointment.

Yes and no. The information is not exactly exciting. I find it easier to sit through a few hours of audio with this kind of book then to read it myself.This is a book with a lot of information I would like to refer back to when I need it. It is hard to do that in the audio version. I bookmarked parts of it, but I am now going to go back to my print version and bookmark those spots there too.

I always like it when the author himself reads. It makes me feel more a connection to the book and author.

A must-read for any entrepreneur from just beginner to seasoned business man. The PersonalMBA summarizes the most important business concepts in bite size portions. Read it over and over to keep the concepts fresh.

I think I would prefer the print because it would be easier to go back and quickly review the material taught. However, the audiobook is easy to understand and interesting throughout.

The simplicity in the approach to a subject material that is often difficult to grasp.

The audiobook made it more of a good lecture.

It was thought-provoking!

Yes i would recomend this book to a friend but only if it is on sale.

I liked the whole book, but rather than an mba course it was more like an introduction to business.

No ihave not listened any other books by him, so i would not be able to comment or compare.

I liked the whole book, but rather than an mba course it was more like an introduction to business.

I liked the whole book, but rather than an mba course it was more like an introduction to business.

I would recommend this book to friends. It is well designed for listening. Kaufman deliberately keeps his lessons to roughly ten minute blocks. He is practicing what he preaches because as he explains in the part about communication there are limits on the human brain's ability to pay attention. He uses all of the "tricks" he teaches to make information easier to grasp in this format. The variety of subjects he covers is very well thought out. This book is part business, part self-help. It is all about making the listener a more effective business leader.

This is a book that you can listen to for short periods of time or for a long drive. My commutes an hour, but I'd even play it on my way to lunch. I'm going to listen to it again.

Totally. It resumes the most importants aspects in life and business success. It helps you to understand how businesses work.

This book has practical knowledge on business that condenses most of what you need to know about business into one book. Well worth the time and I look forward to listening again.

The author spent the first several hours trying to sell me on why I should buy this book (I already had), why I should not do an MBA program (I have no intention of doing one), and what he was going to tell me in the pages ahead (get to it!). I wanted to find out relevant information to starting a new business, but I felt that the topics were covered in a very cursory way. It's probably too much information for just one book. I also felt that the pronunciation/narration was annoying and couldn't make it through the whole book.

I appreciated that Mr. Kauffman broke business down into many different segments. It keeps the listeners attention.

Winning by Jack Welch is another favorite. The Personal MBA has more of an academic approach than Winning. Winning provide a lot more stories and is a slower read. The Personal MBA will benefit a lot more people (it's not just for CEO's).

Josh

I listen to it whenever I have free time.

I plan to listen to

This is a practical, commonsense business book. I have yet to complete it, but I find useful tidbits here and there. Much of the information is an aggregation of information I've read elsewhere but it's nice to have it in a single place. The downside of this book is that to make use of much of the information I'd need to refer back to it and in audio format, that's just not practical.