This book summarizes principles of business in a condensed but effective form. It covers key principles and things you can relate to practically and not theoretically. Especially recommended to those planning on starting their own business.
Just skip the intro or breeze through it. I had thought of returning the book half way in the intro but once the first chapter starts it is quite good.
I did not care much for the presentation
not really, but this author has not helped the market.
It was all personal anecdotes
The mechanics and concepts presented are workable.
This book could have covered the same material in half the time.
First of all, you could tell that a lot of content had been translated out of tables. The delivery was painfully repetitive and would have been nearly intolerable in almost any format. Even if certain points would have been informative in print, they came off as obvious and patronizing in audiobook.But what made it really terrible was the "blonk" noise that they play at the start of every section. Ever get so many emails in a short time that you mute your phone so as not to throw it against a wall? That very same noise is used to punctuate the book every minute or two, driving me into a murderous rage within minutes. I finally had some mercy on myself and shut it off after about an hour.
The terrible "blonk" noise at the start of every section!
I very highly recommend this book as it explains basic business concepts in the first half of the book (which is what I was looking for) and gets into a whole bunch of funky and useful "positive psychology" concepts in the second half of the book (bonus!). All topics are explained concisely and engagingly, with Josh Kaufman doing an super job narrating his book. Look at the purchase price as an excellent investment.
Over-simplifies business concepts
No because its too simplistic for someone working in complex and corporate environments,
Good introduction for budding entrepreneurs and small business owners.
Summarises basic business concepts
The ideas are old, recycled and the author came off as egocentric. This book is not really about business, it just uses business as the platform to speak about how lifelong learning is a path to being (important, happy, content, self assured)... not sure which adjective to use.
I believe that entrepreneurship changes the world. Most of my reading is in business non-fiction . I'm a Software Engineering student.
Yes, this is a good book if you plan on only a mild education in business, with little to no background. If you have any knowledge or experience, this book is probably a pass.
This book is simply a glorified reading list. I was hoping for insights on the books and new conclusions and links, however it was more conservative and just summarized a lot of books I've already read. Get the reading list and read the summaries. That's all this book is.
If this is one of your first handful of business books, you may take a lot more away from it than if you've read more than 5.
Densely informative, easily digestible and provides further resources for more indepth study. Fantastic book I will definitely revisit again and again!
Simplicity, Realism, Focus
Josh Kaufman breaks down the essentials of business without getting too caught up in the 'weeds (I'm talking about you, 3" thick macroeconomics textbooks!).' I've thoroughly enjoyed this book, plan to repeat chapters (or the entire book) a few times, and will eventually turn to other books he recommends for in-depth knowledge of certain business concepts. I'm pre-ordering "The First 20 Hours" and look forward to yet-another fantastic publication from Josh Kaufman.
This book provides an excellent overview of business concepts and terminology. The book covers value chains, finance, process modeling, and other universal topics, so it's not at risk of dating itself. The author/narrator's delivery is smooth and easy to listen to, and the information is highly valuable to anybody working in a business environment. His explanations are very down to earth, so you don't really need anything beyond a high school vocabulary.
Though I agree with Kaufman's thesis that a degree is not the same thing as an education, I'm not sure what makes him the expert that he claims to be. Like David Bach or Timothy Ferriss, Kaufman's business is the book. He's not like Guy Kawasaki, who can reflect on his experience marketing the Macintosh in the 80's when people didn't know what a home computer was. Kaufman's experience, when you trim out the fluff, is two mid-management positions at a single company, which he couldn't have held for very long because he was only 28 when the book was published. However, since this is an introductory text, and consists mostly of theory, I don't consider that a major handicap. I'd just be a little wary of any specific advice he offered.
My only serious complaint is that the book takes forever to get going. The Introduction (track 2 of the audiobook) consists of the author describing his personal experience in detail, how he succeeded without an MBA, and why MBA programs are useless and expensive and out to get you. It runs for an hour and four minutes. That's about five times longer than it needs to be. Having been a brand manager, he should know that it's important to make an impression on the customer right away, before they get bored and change the channel.