If you're looking for techniques, case studies, and strategy, don't look for it here.If you've never read or been involved with business, then this would be a good place to get an introduction to basic concepts.I never went to business school, but have working in business and marketing management for over 8 years. I purchased this book in hopes that it would be a nice, easy listen that would also fill a bunch of academic points I might have missed by not receiving a formal education. Well, I was dead wrong. This book is a summary of only the most 101 level of business.It will teach you audience targeting tricks like "Oprah's core audience is not likely to include burly men in leather jackets"....enlightening. I'm pretty sure that most people already know that they can't market to each and every person. I listened for over 4 hours and didn't learn a single new idea, word, or technique. Overall, "the personal mba" is extremely misleading. But then again, he must by doing something right with the guise, as he is definitely more wealthy than I am.
I'm a very open minded person, but also a very busy person. Time is important; life is short. I just spent 20 minutes listening to the author talk in a clipped voice about why he's qualified to write this book, why he's an outlier, why he's special, why one career experience with one employer gives him credo, etc. Ok, so maybe there are many other career experiences or insights to follow but I honestly can't deal with the ego trip and can only ask the author to please get outside of himself if he wants to connect with people (or settle in for a few years and see what life is like, then write from a sincere place). I'm giving some rating as there are likely good things to follow as promised by author. Yet I can't quite get past this point on audio. Perhaps a hard copy to flip through is the best format for this book.
I definitely would not. I am in my last semester of my MBA program and I have worked in corporate finance going on 6 years. I was encouraged to read this book by one of my employees and heard great things about it. Right off the bat I was smacked in the face by pure ignorance. I didn't necessarily disagree with the authors premise that you could learn more by reading yourself, I was startled by the blind idiocy in saying that the MBA is a waste of time and money. Networking is everything. When you apply for a job the fastest way in the door is knowing someone. The next thing they want to see is credentials. What sets you apart? If you say to a hiring manager "MBAs are a waste of time and money, I read the personal MBA so I am more qualified than your other applicants." You wouldn't be getting a call back. The author discounts all the perks to going to a university and obtaining an MBA on the premise that it is a waste. Networking is the best part about getting your MBA. Meeting other highly motivated, highly intelligent people to share ideas with and learn from is an invaluable experience that anyone serious about business should go through.
The whole book was a dissapointement from start to finish. The first hour is a giant circlejerk bash session on the MBA programs, followed by why his book will change your life. He then starts to blow his own horn bragging about his time at P&G, which is his only real world experience, where he flamed out after only a few years. The Content itself is something you learn in your Business 101 classes in undergrad. There is no real meat to this book. Just vague generalizations, a couple stories and examples, definitions, and a bunch of self promotion dabbled in here and there. "Customers don't like feeling taken advantage of". That is the kind of insight spread throughout the book. The one positive I will give it is that he hits on business as a hole. He discusses pretty much every topic you will ever touch on in business school. However, he doesn't get in depth with any of them. This book does not really teach you anything, it reads more like a self help book. A glossary of sorts to all the topics of business, with a couple examples and a definition. Then of course a bit more promotion about why the book is the greatest. Not to mention the chapters on eating vegan, exercise, mind over matter, and other new agey style stuff that doesn't belong in a book about business, but would be more suited for a self help book.
I would have cut the book completely.
Overall, I am just dissapointed that I wasted nearly 14 hours of my life listening to a book, hoping to learn something and gain insight, but ended up learning absolutely nothing about business and everything about why the author and his wife are so great. I don't ever write book reviews because I listen to so many I usually end up taking away at least a couple of good lessons or learning something no matter how bad the book is. However, this book pushed me to write this review because if I can even convince 1 person not to waste their money on something, it wouldn't be an MBA, it would be this book. Unlike an MBA, you will not gain anything from this book and you will lose 14 hours of your life.
I loved the message of learning by doing, and how practical experience is a better teacher than any classroom.
The outline of the book covered many vital areas in great depth.
The narration was enjoyable, so much so, I went through this book in two days... and I'm ready to go back through it again.
I enjoyed how well organized the material was presented.
While some examples were regurgitations from other books, and many of the stories have been told and retold throughout the years, I still feel this is a book everyone interested in business must have.
... but don't just have it on your library..
Listen to it.
I love it!
The stories used throughout the book were excellent as they were all interesting and clearly conveyed each point. The information was very clear with wonderful examples showing how each point can be implemented. In particular, the examples of what has not worked and why were especially helpful. I highly recommend this book.
Not impressed. Pretty basic. Not MBA material. Not worth the time. Suggest skipping this book. Many better ones.
Really enjoyed listening to this book. Great book for the fundamentals of business, human interaction, and effective habits! Definitely recommend!
I liked the suggestions for further learning and his insight/tone of reading.
Coming from an Economics background, I found this book very educational. It really helped break down a few business terms and structures. It was also a great review for understanding the different business processes. I highly recommend this book to anyone no matter your expertise.
I think this book is just the start. It is like the table of contents of what you should be reading and educating yourself. I have learned a lot from this book and it is like an eye opener.