It is the "light reading'. Good narated, sorted, but about 50% of material is not connected with MBA. It partly about self avareness, phychology, general knowlenge and so on.
Some ideas explained very well and explicitely, some too simple to be explained. All material for 'complete starters'.
Chapter 7, Working with Yourself, was worth the price of the book alone.
I've listened to many of the chapters repeatedly and I've learned a lot.
I'd recommend this book to anyone wanting a crash course in business.
No 1 so far
The millionaire mba
I kind of like it all
It made me feel like I am being made ready and learning fast
Thanks to the Author
If you're looking for techniques, case studies, and strategy, don't look for it here.If you've never read or been involved with business, then this would be a good place to get an introduction to basic concepts.I never went to business school, but have working in business and marketing management for over 8 years. I purchased this book in hopes that it would be a nice, easy listen that would also fill a bunch of academic points I might have missed by not receiving a formal education. Well, I was dead wrong. This book is a summary of only the most 101 level of business.It will teach you audience targeting tricks like "Oprah's core audience is not likely to include burly men in leather jackets"....enlightening. I'm pretty sure that most people already know that they can't market to each and every person. I listened for over 4 hours and didn't learn a single new idea, word, or technique. Overall, "the personal mba" is extremely misleading. But then again, he must by doing something right with the guise, as he is definitely more wealthy than I am.
Bi-Vocational Pastor/Draftsman. Full time husband and dad. Audiobooks are a staple in my life because I can read and work...
I really got a lot of good practical stuff out of the first part of the book. That part of the book seemed relevant to daily business practice... then most of the rest of the book had good information, but it was about human behavior and behavioral science... this was good info, but not what I wanted the book for. It almost seems like he should have done a separate but related book to cover all that. All of the scientific experiments and results mentioned were interesting, but it was way too much information for what the book implies. However, too much is better than not enough in this case and I would use a credit & recommend to a friend just because of the practical value of the first few hours alone. Hope this helps someone.
I purchased this book as a refresher to the MBA I recieved 5 years ago from a local college. I found the subject matter very superficial and generic. The author did not appear to have a strong background in business. Few real word examples other than his experience in marketing at Proctor and Gamble or non-business examples were used to make a point.
The content in this book may be beneficial to a recent college graduate looking for a basic synopsis of general business principles or an entry level business major trying to improve oppurtunities in the workplace.
Best book I have ever listened to...It is packed with so much information that I have listened to it 4 times. It is a very energizing listen for my ride into work.
Most every principal taught in the books is covered in econ 101 or psychology 101. This is a master of nothing. I should have known better, but this book is the equivalent to the get rich quick in education.
The monotone voice made it good listening when going to sleep
The only reason I didn't give it a 1 is because there were a couple of good stories.
Too much of the book is spent justifying the books existence, arguing against MBA programs, detailing trivia from the author's life, etc., and not enough on solid business analysis and advice. There is a long section of the book dedicated to personal improvement that is irrelevant to the main topic. Some good business advice and parables, and definitely not a total waste of time.
Production values are not as high as most other audio books, with cheesy chimes throughout and several parts where there appears to be audio errors resulting in the repeating of passages.
The point of the book is that it is not necessary to get an expensive MBA to be successful in business. I was recommended this book as an introduction to basic business fundamentals. It is as advertised. The book divides into roughly two sections. In section one, Kaufman reviews what he calls the 5 fundamental pieces of business. He doesn't spend very much time on any one subject. His goal is to sketch out the most important material and then refer you to a couple other sources if you would like to read more on that subject.
The second half of the book is really focused on the personal aspects of practicing business: Working with Yourself (ch. ), Working with Others (ch. ) etc.
I appreciated the structure of the book. Some of the topics in the first section I was very familiar with and liked not having to wade through a ton of material I already knew. Other sections were new to me and actually ordered a couple of the books he recommended to learn more. I found the second half of the book the most interesting. Here he dives into more of the physiological, social and psychological elements that go into being successful in business. I found it very interesting to see how it all tied together. I enjoyed the book.