I would if he did not narrate it.
The ideas are good. The metaphor is good. It's clear and helpful.
The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.
I liked the presentation of the theory explaining the power of niche marketing. definatly worth the listen
I liked this author, he was a bit different and made me laugh with some of his off beat comments.
I regularly recommend this book because it shares simple (not to be confused with "easy") concepts that ought to be applied in any business, but frequently are not.
I most liked the case study examples of businesses that took Mike's wisdom to heart and yielded great results.
Many. One favorite was Mike's explanation of how to apply the Pumpkin Plan in a local service business context. Also his explanation of finding your business's "-est" and capitalizing on it.
This book made me feel like I "could." It will expand your "can do" attitude. It did make me laugh out loud a couple times.
I realize this is a bold claim, but I believe that literally anyone who has existing business or is starting a new one can benefit from this book.
Enjoyable and practical
Story is well delivered.
His dynamics. He's a good reader and engages with the listener.
Full of practical and fun examples that you will want to put to the test. Good book.
Eh, I thought it would be better. Specialize, fire your bad clients, amaze your good clients with an UPOD strategy. (under promise - over deliver) yada yada yada. A lot of stories but not a whole lot of real content. The author/reader does do a couple of funny voices but not enough to make up for the boring content.
I got it because Audible kept showing it as a recommendation. Whatever algorithm they are using to recommend books to me sucks. Or I am just an outlier and no one will ever understand me.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.
The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.
This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.
I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.
I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.
Nothing groundbreaking here, work more solidly with customers who match your goals and discard the negative accounts..is not new, it's "book yourself solid" reborn
Something motivational and moving, that pays me back with usable ideas
The book reader should hire a professional reader, his charm wears off quickly and gets redundant
Anger, that I paid full price for it
Sorry for the negative review, but the effort of finding the largest pumpkin and feeding it the vitamins to make it grow, a metaphor for your largest potential client..could have been said In a pamphlet
It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.
Have it read by a different person
It's one of the few books that I haven't finished.
Inspiring, Awesome, Focused
Getting rid of the dead beat clients
Character, he gives it life
Well worth the money and most of all my time
Narrated by the author : Mike Michalowicz
Easy to listen too, interesting and not boring