It's read by the author and it's like he is on steroids, a torrent of words comes your way the moment you press the Play button.
Have it read by a different person
It's one of the few books that I haven't finished.
If you don't want to be "the old guy sitting on a broken lawn chair with your junk hanging out when you are old and retired" then read this book. This book literally aims to keep you from being that old guy, by helping you to organize your business -and your mind- towards making your business profitable, and offers suggestions for how to target your strengths and create a customer base that is appropriate.
There is a lot of useful info, and it is presented in a light, entertaining format. The author is a successful businessman, and knows what he is talking about. Narration (by author) is above average (especially for an author-read book).
This book didn't give me a lot. I found the narration a tad irritating but told in an entertaining way. The idea communicated seems sound but with little proof and many examples/anecdotes. It would be great if told in a shorter book or seminar but the audiobook was a waste of time for me since I've read similar before.
Still I would recommend it to some friends who are reading less than I do.
This advice works. Very practical. Yet not common sense. I highly recommend this book. Mike is a great reader easy and enjoyable to listen to.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.
The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.
This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.
I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.
I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.
I would if he did not narrate it.
The ideas are good. The metaphor is good. It's clear and helpful.
The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.
Just finished this book and LOVED IT!
Ive been in business 4 years now and though there have been ups it hasnt been all sunshine and lollypops. I can tell you 1000% Mike knows what he is talking about. He explained to the T what doesnt work (i already knew this from my own experience) so that to me validates he knows exactly what he is talking about. I literally 1/3 way through the book finished a project for a customer and then shut my business down. There was zero point wasting anymore time going about our old ways (they werent working) and i will spend this week figuring out our new improved "Pumpkin Planned" business. This book has given me and my business the direction it needed and pretty much saved us last second before slamming into the ground. I cannot say enough great about it and have many of my fellow business owners excited about it too.
This is the most juvenile audiobook I've ever attempted to listen to.
It has every cliché known to man and that's just in the first 15 minutes.
I'm just a world traveling, espresso drinking Buddhist, meditating vegetarian, professional photographer with an off-beat sense of humour
Truth is I could only get through the first two hours of this before I deleted it. Boring, silly and I learned nothing new. An interesting concept comparing pumpkins to marketing but it just didn't work for me.