If you don't want to be "the old guy sitting on a broken lawn chair with your junk hanging out when you are old and retired" then read this book. This book literally aims to keep you from being that old guy, by helping you to organize your business -and your mind- towards making your business profitable, and offers suggestions for how to target your strengths and create a customer base that is appropriate.
There is a lot of useful info, and it is presented in a light, entertaining format. The author is a successful businessman, and knows what he is talking about. Narration (by author) is above average (especially for an author-read book).
This book didn't give me a lot. I found the narration a tad irritating but told in an entertaining way. The idea communicated seems sound but with little proof and many examples/anecdotes. It would be great if told in a shorter book or seminar but the audiobook was a waste of time for me since I've read similar before.
Still I would recommend it to some friends who are reading less than I do.
This advice works. Very practical. Yet not common sense. I highly recommend this book. Mike is a great reader easy and enjoyable to listen to.
Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.
I purchased this audiobook hoping to learn about growth strategies to apply in the context of a medium or large company. My mistake was not reading the reviews or listening to the sample, this is not at all what this book is at all.
The book is a guide on the key challenge most independent professionals, consultant and entrepreneurs face: they work too hard, pursue every opportunity, and chase every client. After years of grinding, there seems to be no end or no major break in sight.
This book hit home because it is based on very sound marketing principle: focus and differentiation. Becoming a specialist, focusing on a niche market is the single best strategy for success in a competitive market and to escape a price war.
I have seen this strategy work many times in real world. I have seen companies grow successful following this strategy and I have seen companies, entrepreneurs and individuals struggle year after year when they don't have a focused strategy.
I liked this book so much I gave it as a gift to a good friend who is an awesome, super creative, super hard working independent professional who has not seen the success he deserves. I hope this book helps him and helps you.
I would if he did not narrate it.
The ideas are good. The metaphor is good. It's clear and helpful.
The narrator really distracts the listener from hearing the information. He makes up voices for everyone he quotes and they sound constipated or mentally challenged. His humor is that of an insecure freshman trying to impress - lame and more embarrassing than keeping quiet. I usually cut the narrator a lot of slack, especially if it is their book, but this one I couldn't let go. It actually made me angry while I was listening to it. I was frustrated to be thinking about how stupid it sounded instead of how I can be a better business person. I think the book would probably be a great one if it were just read out loud without all the angsty guffaws.
Me gustó...pero no sé que tan efectivo sea la aplicación del plan sin un asesoramiento y seguimiento directo. el relato fue muy bueno.
Lo más impactante del libro y la propuesta es que dentro de nuestra cartera de clientes...debemos enfocarnos y mantener a los clientes que mas dinero nos dejan e incluso tener solo esos!
Not only does Mike provides businesses with step by step plans to grow, he delivers it in a great read with a fabulous performance.
Enjoyed every single minute of it!
Very disappointed in this book space to knock off of Michael Gerber and a few other books with a catchy title the best advice was about firing bad clients that's pretty much about it
the pumpkin plan has solid concepts for just about any industry and really makes you think a little more deeply about how to break the curve in your own industry. a lot of the information is obvious but sometimes the obvious is right in front of your face and you don't see it because it's too close to the everyday hustle and bustle. there are plenty of golden nuggets in this book or audio book so it's worth listening to probably more than once