Michael breaks down branding in a refreshing way! I learned a lot of new tips and refreshed my current knowledge. A great read (listen) for any small business owner looking to improve and grow their brand.
Book is a good overview of the platform concept created by the author. Demonstrates the richness of the concept. More than a year of podcast material, all in one place and integrated nicely. Michael Hyatt never fails to add value.
Dream Big Act Big Author. Dream Big Life Planner founder. Run Across America Celebrity. Inspirational Speaker.
This is a good overview for someone new into building a "platform" or a following of fans. Comprehensive overview. But not a lot of depth.
Very practical tips, I feel like I need to revisit it a couple of times or maybe take notes next time I'm listening to the book. I look forward to taking my children's book series to the next level.
Thank you Michael!
This was jam packed with great tips and concepts. It was a quick and easy listen - Michael Hyatt delivered a great performance. Highly recommended for anyone looking to build a brand.
The author is the narrator. He's obviously very passionate about helping people build authority in their industry. Because the narrator is the author, I felt that he was talking to me as an individual rather than just reading the book.
It is somewhat similar to Content Inc. Also similar to some of Brian Clark's articles/podcasts. If you are familiar with the strategies of content marketing and "media not marketing" then this book might repeat a lot of what you already know.
I suppose you could listen in one sitting, but I didn't. It flows really well.
Overall, it's a good book and I have recommended it to a few colleagues.