This is good research into the history of American automotive design. Cars are the second largest capital investment of a household, after shelter, but few authors spend time and energy documenting how the styles we buy come about. It is remarkable that so few men controlled our choices, which seemed so democratic.
Anyone interested in the development of the automobile or travel, in general. should enjoy this book. Lots of examples of how cars changed our society.
Love a well told story (all genres) with a flavor of romance.
I am neither a car enthusiast nor a history buff, but I enjoy reading this book from the beginning to the end (I especially love the way the author ended the book). Paul Ingrassia is a great writer, presenting the history of American Dreams (as described) eloquently and with humor! The stories behind each car are fascinating and helped me develop a new sense of appreciation towards the antique cars and the enthusiasts. The book brought smiles to my face and made me went "Ohhhh!" from time to time.
Great reading by Sean Runnette too.
This is a fascinating topic and there are sections which I really enjoyed in this book. The Volkswagen story was a great expansion on the vague outline I already knew. We have all heard stories of the hard struggle Henry Ford suffered to get his cheap, reliable Model T on America's roads, but I learned new details here.
But there is way too much that reads like the newspaper articles Ingrassia wrote throughout his career. Names and dates, education, work history, job titles - way too much to remember and certainly too much to care about. The "man on the street" quotes especially grated on me - I do not care why 200 average Joes bought their first Beetle or what they think of BMV drivers.
The main focus of the book is on the cars of the 1950s to 1970s. I wish Ingrassia had spent time on the shortsighted management decisions of the late 70s and 80s and the blinders the Big 3 wore when it came to Japanese cars. I remember an apocryphal quote from one Detroit-based executive "I am not worried about Japanese imports - no one I know drives a Japanese car." Well, I grew up in California and just about everyone I knew drive a foreign car. From this book, you would think the only Hondas on the road are the Accords built in Ohio. The one exception is the final chapter which discusses the game-changing Prius.
So while I did learn some new aspects of the business, the scattered focus of this book left me frustrated. This could have been a much better book. I have a nagging feeling that I read this book before - in the front page center column stories of the Wall Street Journal where Ingrassia spent his career. There is a big difference between a great feature article and a great book.
Top 5 of the informational nonfiction books
I learned so much about something I thought I already knew a lot about.
Learning about John Delorean and how he created the Muscle car.
I do recommend this book. Well written and great narration. You lean about what it took to bring a bunch of great cars to market and the people and times behind the car. Just read it, you will enjoy it.
I have not read the print version.
Ed Cole and his fight to save his reputation over the Corvair.
Yes, when the author pointed out that the two most important cars in American history were the Model T and the Corvair.I owned 3 Corvairs so it was especially moving to hear the car's reputation vindicated on many levels.
The book put me in touch with my roots of the 1950/60s.
I really enjoyed this book because I learned a lot about many cars, the people behind their creation and what impact they had on society. I don't consider myself a huge car enthusiast (although, I do own a restored sports car from the 60's), but there wasn't a single car in this book that I didn't enjoy reading about. It is amazing how cars can define a culture, make or break an economy, and even have an effect on our political system. The only bad thing about this audio-book, is that there are no pictures. I was constantly looking these cars up on-line to see what they looked like. I'm sure this would be a great coffee table book because I'm guessing it has some great pictures.