It has some great principles and a great core principle. It also has some interesting stories.
Better than the reviews I read - A lot of criticism about mentioning Steve Jobs a lot (which he does) but Apple and Jobs provide such a good example of what he's trying to put across.
Great look at the driving values behind the Apple success story. Very easy to listen to, entertaining at times and to the point. I am not a big Job's fan but came away with a lot more respect for the guy
This was a great book. I really enjoyed it. I am biased as a big fan of Apple and also President of an advertising agency. I do however think the principles of simplicity are well articulated by Ken and they can be applied to any business. The story also moves along well and is very engaging.
When Ken decides to bring forward a colleagues idea which he knows is weak (to be nice) and it puts him in the difficult position of defending it when he does not believe in it.
The repeated efforts to keep the name iMac.
No. It did make me want to apply the principles in the book to my business.
There has been so much hype around Apple in recent years. I have been a long time Apple fan and always interested in what drove the business forward. I have worked in the technology industry since the early 80s and Steve Jobs has always been a person of interest for so many.
I read his autobiography published shortly after his death, but as it was intended, it was a story more about Steve's life than Apple. Insanely Simple by Ken Segall paints of clear picture of the driving forces behind Apple's success, but also discusses how the concepts could be beneficial to our own businesses.
It was a great read, very enlightening and enjoyable. I highly recommend this book to others.
Interesting, captivating, informative.
Steve Jobs asked a person who they were. When they answered something like "accounting", he replied: "Oh, you're overhead!"
Made me laugh at times.
I'm very glad I got this book!
The content, just like Ken Segall says, is in fact very simple - but the points are phenomenal and the relatable stories are there to back it up! I found myself taking many notes (or using the bookmark function of the Audible android app) to capture some of those main points.
None - it sits on its own.
Loved the story of how too much content in messaging can be detrimental: throw a ball at someone and they'll catch it, throw 3 balls at someone and they won't catch any of them. Great metaphor!
I like how he summarized everything at the end of the book!
Absolutely - especially if interested in the background to Apple and Steve Jobs.
Loved the simplicity tips that can work in any business.
One of the best book I listen to in a long time. A lot of insights and tidbits to learn from. I thoroughly enjoyed the narration and information on the book. It was a pleasant surprise after listening to it for a few minutes that it's not another Steve Jobs glorification or biographical book. It's a very straight forward of how Steve focus on "Simplicity" on everything he touches and thought off.
This book, I would highly recommend and won't mind listening to it over and over again.
First hand experience with the "Master" himself.
Absolutely, if I have all the time in the world.
Love the book, love it, love it, love it!
Hire voice talent. Try respecting women.
It downloaded quickly, and the quality of the file was impressive
I would not hesitate to get another book from Audible, but Ken Segall is a chauvinist with low emotional intelligence who happened to be lucky in his career.