Not as good as 'The Drunkard's Walk' but in all a good book. Seems a little short compared to his other work. I found it interesting and as always he has great examples. But overall it could have been better. If you are new to Mlodinow I would say read TDW instead.
A fascinating read. I think everyone could learn something (or rather a great deal) about themselves and their inner workings by reading (or listening) to this book. It really makes you question your preconceived notions about behavior and motivation. It is filled with studies to prove its claims. And the anecdotes are fun and entertaining.
1- He reads too fast and some words are not very clear (English isn't my first language though)
2- I would rather to learn about more recent studies and findings about our subliminal, even though I am not familiar with the more basic stuff
3- it is not clear how he prioritized the topics that are covered here. Why he thinks these are the most important ones?
I have read a couple books about your unconscious mind and this one was well done, with interesting and thought provoking research studies. I learned more than I expected and would recommend this to anyone who has an interest in research based finding vs people's opinions
"Drunkards Walk" set expectations for interesting secondary reporting that "Subliminal" simply doesn't approach. If you think you have heard most of this stuff before, you are likely right.
I note with some concern experiments being reported using demonstrations done by Derren Brown. Without paper there is no way to trace where the breakdown in attribution occurs. The author seems oblivious. And that may well explain why Brown's work makes a waste of the entire book: your time is easily better spent catching up with Derren's body of videos.
This book is intensely interesting, clear and informative. I've applied this knowledge to real life including interactions with colleagues and family. Great quick read/ listen.