The author provided a compelling argument addressing how to change habits providing scientific comma personal, and anecdotal evidence. However, much of his argument is based in behavioristic theory, ignoring many more contemporary motivational theories.
I expected it to be a typical motivational book telling us the importance of developing good habits. There was some of that, but he really dug into the neurology behind habits, and how habits affect people and organizations in surprising ways. He also gave some great stories to support his points.
Parts of this book were really interesting. But, there were also a lot of case study and examples or stories that were very long and detailed. I skipped probably had the book. I thought it would teach me or motivate me personally. It was more about how people in general, in business and society, use habits. Just not what I expected overall.
I thought this book was about learning techniques on how to change habits. Rather, it was 95% stories and anecdotes about habits and 5% on steps to take. It's good if you want to learn about how habits are formed, but not so helpful if you're looking for a step by step guide on how to break bad habits.
I am a textbook ENTJ. The world makes sense to me by a formula. I am attempting to learn human behavior to deal with the greatest enemy.
if it was not for the content being so engaging it would have gotten 5
I love this book I love reading about the brain and why we do what we do. Sometimes the examples he gave seems to go on and on but I understand we had to understand the story to understand the point. overall I love the book and I love the pointers he gave at the end.
The narrator was horrid. He does this breathy voice when quoting women that is just awful. I tried to power through several chapters, but every time he would voice the quote of a women, it would completely remove me from the experience. I eventually gave up. He should have just read the women's quotations in a normal speaking voice. This isn't a novel. Don't dramatize; just read.
I honestly would have listened to Gilbert Gottfried read this book before Mike Chamberlain. Awful.