Extremely interesting & eye-opening stories (case studies) explaining the power of habit and also how some people and business prey on our habits.
Tools for how to break habits & make habits, and a perfect summary/simplified guide at the end.
I presently live in Central TX after spending 35 years in S FL. I was born and grew up in NW LA. I have been a reader my entire life.
I taught smoking cessation classes for twenty-five years, stopping when I moved cross country when I retired. The more I listened to this book, the more I recognized the patterns we used in the classes.
I intend to spread the word about it,especially to
I wish he would've gone more into the neuroscience and kept statistics in mind, but I think he was instead drawn to creating emotional appeal in having good relatable stories, etc. Overall it was very thought provoking though.
This book is well narrated, very entertaining, and extremely useful for anyone who is looking to start good habits and change bad ones. It will also give you insight into people who get stuck in destructive behavior patterns. I highly recommend this, especially in audio format.
Great Research in outlining how are Brain responds to the Cues we as humans set ourselves up for. 👍
If you are looking at understanding more about thought reprogramming or conquering addictions it's a very insightful source at getting aware of/with the right information.