the author goes on about the study of habits and has too many tangents. it could also use less god is good talk and could have instead reviewed how religions manipulate habits.
Some intriguing concepts and research findings, but use of stories to make points way too drawn out. I almost gave up on the last hour as author began to moralize on habit outcomes and personal responsibility exclusive of concepts of addiction, enablers and co-dependency, which I found nearly insufferable to listen through, but bit the bullet (which only best exemplified my behavioral cognitive dissonance re 'sunk costs.' The first 60% of book was worthwhile but could get quite tiresome. Bottom line, many excellent points and good info buried in several drawn out stories (Angie the gambler just did me in - too much emphasis on this story, with little informing yield).
Each chapter includes 2-3 interesting case studies about ordinary people, famous people, and businesses that will help you easily grasp the power of habit and how you can apply that understanding to your life and business.
The only fault I find is a lack of a summary each chapter.
The book started well when speaking scientifically, but when he got into his illustrations he lost me. Totally absurd. I returned this book.
A little too anecdotal for my taste, but full of very interesting information. Definitely worth a second and third read/listen or maybe both. Read/listen with a notebook handy it really is worth it.
I think a lot of people coming to this book come to it seeking deeper insight into habits and how they affect their own lives. You will get some good pieces of advice for that out of this book. The problem is that you need to sort through about 8 hours of anecdotal story-telling that could easily be condensed into 2 hours total. Sometimes the stories go so long you forget the original point that the anecdote is supposed to be supporting in the first place.
I can't honestly say I would listen to this again, but if I did I would listen to the begining as that is the only part that covers individual habit forming. The other parts are good for business leaders or sales/advertising people.
Lived the book except for the place in the last chapter where the author was concentrating so much on Casino as I got an urge to go there and ruin myself.