A very entertaining book with many examples and extended explanations on why habits exist and how they operate. I would have liked though less detail in the examples and stories and more on how to change habits. The brief appendix on how to apply this knowledge was very valuable and it should be at least the second half of the book with detailed proven techniques within different contexts instead of a brief appendix.
This book gives practical information about how to develop strong habits and attaches each principle to a narrative to help it be remembered. It also gives additional information on how to apply the themes from the book in the epilogue.
Well structured and clearly explained book about habits in personal and business situations and how to make and change and identify them. Very fascinating and accompanied by truly interesting anecdotes.
the author goes on about the study of habits and has too many tangents. it could also use less god is good talk and could have instead reviewed how religions manipulate habits.
Some intriguing concepts and research findings, but use of stories to make points way too drawn out. I almost gave up on the last hour as author began to moralize on habit outcomes and personal responsibility exclusive of concepts of addiction, enablers and co-dependency, which I found nearly insufferable to listen through, but bit the bullet (which only best exemplified my behavioral cognitive dissonance re 'sunk costs.' The first 60% of book was worthwhile but could get quite tiresome. Bottom line, many excellent points and good info buried in several drawn out stories (Angie the gambler just did me in - too much emphasis on this story, with little informing yield).
Each chapter includes 2-3 interesting case studies about ordinary people, famous people, and businesses that will help you easily grasp the power of habit and how you can apply that understanding to your life and business.
The only fault I find is a lack of a summary each chapter.
The book started well when speaking scientifically, but when he got into his illustrations he lost me. Totally absurd. I returned this book.
A little too anecdotal for my taste, but full of very interesting information. Definitely worth a second and third read/listen or maybe both. Read/listen with a notebook handy it really is worth it.