Eye-opening magical information
It's all about how our brains work, whether we want them to or not. We, as people who sell to other people, need to understand what makes people's brains work if we're going to impact them.
Another: How the new President of ALCOA improved SO much about his business by focusing on ONE core habit and modifying it. And don't think it only works for people dealing with molten metal: his idea will work for ALL of us.
Nicely phrased and good diction.
I lost my Dad in April, 2012, at the age of 90. I wish I had listened to this book before he died: there were so many eye-opening moments in this book. NOT that the book was designed to help that part of my life, but listening to the studies on a few brain-damaged people, I saw what had been going wrong with Dad the last few months of his life.
I kept saying, "but that's where he is" when I'd get frustrated that he was so agitated or he repeated the same phrase over and over. This book showed me why that happened.
Now that Mom is starting down that same dementia path, I'll be better prepared for what's in store.
I LOVED this book for what it helps me see as a business person who works a lot with video as one of the video marketing guys, but I'm Most Grateful for what it showed me about my parents and their mental capacities late in life.
This book was "assigned" to us as part of a business book Meetup - I'm so glad it was.
Charlie Seymour Jr
It is well written. Easy to understand the way our habits are formed and how we can change or create new ones. It's a deep subject matter written in an understandable format
It all fits together nicely.
It will change your Life
I listened to this audio book 3x in 1 month and have bought the hard cover book as well. Following a simple formula and applying it to all aspects of your life can change everything.
Highly recommended listening
The importance of habits, how they are formed and how they can be controlled.
cue, response, reward sequence
Growing up in the Pacific Northwest I am enamored with trees, rain, and floor to ceiling greenery. I've always been an avid reader, but have found I really enjoy the multitasking potential of audio books. I can enjoy walking around in the woods with my puppy while absorbing a book at the same time! The books I enjoy most tend to be narrative non-fiction, science fiction, and historical fiction/non-fiction.
There are a lot of books in the narrative non-fiction genre, "The Power of Habit" is one of the best! Duhigg does an amazing job keeping his audience fascinated with various stories and anecdotes. He even manages to provide a few cliff hangers (something that is relatively rare in narrative non-fiction) by splitting some of his stories into segments that leave you eagerly turning the pages in anticipation.
The layout of the book is very easy to follow, as well. The book is is delivered in three parts, splitting Duhigg's concepts into individuals, organizations, and societies. You are taken on a habit journey in which the main premise transforms and expands in a truly "one size fits all" fashion. My absolute favorite part of the book was reading specific examples of companies that developed marketing schemes based around existing habits or generating new habits in society to market a product. I now understand how tooth brushing became a national habit!
The anecdotes were engaging and entertaining, which made grasping the premise of the book very easy.
This was a great performance! This guy really knows how to speak clearly but with excitement in his inflection.
For sure! I definitely never got bored of it. And when I did put it down, I found myself thinking about everything I'd heard until the next time I popped in my headphones.
Definitely a great read in audio format!
The book has very interesting aspects of habit changing processes, and brings many tales wich are sure to make you think. But at the end, I felt a little abandoned to my own devices in order to change the habits of my life.
It's a really good book, it's entertaining in a historical sense and talks more about the history of certain habits. Not specific habits that could be applied too you, and the author explains why.
There are couple of moments that are moving in this book because all of the stories are about real people and what they've had to deal with.
Overall real good book.
This was recommended to me by a friend and I have already recommended it. I have already begun to use some of the information given in my personal life and my work.
Very interesting book. I think the word habit is stretched very thin to make it fit some cases, but overall I really enjoyed this book.
the book is perfectly written and the narrator has a wonderful way to capture your attention.
his performance is impeccable every time
a better understanding of my habits and very simple and straightforward way to modify them.
Cue, routine, reward, craving and believe