I learnt a lot from this book, it has helped me to identify so many things about myself. kudos to the writer.
Such a fascinating book... The way the author combined real life examples, scientific research and personal experience makes the content really stick!
The concept itself was new to me, I never thought of this before and I recommend everyone to go ahead and listen to this book.
This book laid out the foundation to shift habits and also gave an open door to the world of how to Market within Commerce and how we are marketed to. It brings about complete awareness. I thoroughly enjoyed every chapter and will refer to it from time to time.
Most business leaders and professionals will find this book intriguing and useful. I personally enjoyed learning the breakdown of a habit and how you can change this to improve yourself and a group of people. The narrator also brings very good energy to the audio book.
There are some inspirational examples, but by half way through the book the author is just pontificating. I'd give it one star but the book did get me to start trying to find my personal and company keystone habits and setup habits for my kids.
This is a great book for anyone that wants to know how to break a habit, or how products are marketed. It is a practical psychology book that deals with advertising and human habit.
It takes a while since it is informational. You do learn irreplaceable knowledge from this and ways to contribute it to different parts of life.