The author breaks habit into three key areas: Business, Social, and personal. The author also reviews the science behind habit in a way that translate well into an audio format.Section relating habit to addiction and personal accountability was eye opening for me, didn't give it much thought prior to the book. Is a compulsive gambler really accountable for the addiction ? Some of the tricks that businesses use, utilizing habit, to market products was well done. How would you market Febreeze to customers ?

I most often listen to fictional novels but make it a point to read a few books each year that will broaden my knowledge. This one was a great choice as it's well written and uses stories (examples) we can all relate to. The narration was also good where many non-fiction books can be very dry.

You may learn things about yourself (or spouse or others) you hadn't thought of before. It's good insight into why we do things we do, but also talks about how we can change habits we don't like. Overall, I recommend it.

This isn't your typical self-help book. The author goes into the neurology of habits as well as the psychology. What a helpful audio book! There are lots of anecdotal stories to keep a listener's interest on a long car ride, and the informational tidbits are peppered in--between the stories. This book is a positive, encouraging book, not a negative condemning one. If you have a bad habit you are having trouble breaking, I highly recommend this book. It is already helping me.

Was a great Listen, Got to hear different stories of others habits and how they were all similiar, differentandt how they all tied togeather as far as habits. Makes you more aware of your own habits and even gives you a guide at the end on how to make your own habits. very insightful.

But it never hurts to hear it again......Lots of info on getting control of habits., to keep them working for rather than against you.
worth it.

Incredibly intriguing and the writer end up doing his homework when it comes to the research.

A must listen for those needing to understand the mechanics of behavior change.

The many real world examples.

Yes, however it is best absorbed over time.

Loved it!!

Great book! I learned about keystone habit shift, transforming a habit, why habit is impotant, how to fight the habit, look for cues for a habbit to enter and whow they influence behavior, habit loops, rewards, cravings, Phelp's Mental visualization, self discipline and will power, goals settings, ...
I enjoyed it a lot. Three days and it was gone.
I looked at my life-- my mistakes and the wright doings. And i had to agree with the author. Habits matter more than we know.

Really liked understanding the neurobiology of a habit (trigger, action, reward) and how its not that's difficult to swap out the middle part if you understand your trigger and reward. This is useful stuff that I'm actually using in my life.

I found the first half more useful than the second, but its all very entertaining. This is a book I recommend for the following categories of people: marketing, sales, small business, entrepreuners and anyone trying to change something in their life.

I haven't dropped all of my bad habits, but I have replaced a few of them with good ones. Overall this book is well worth the investment.