My favorite part of this book was the example of Febreeze, a perfect analogy for human behavior. Not only do most of us as humans not smell our own stank, most of us would never admit it if we did. Nor would we use something to get rid of said stank, even if it was given to us for free! We are silly humans.
I have already applied the "que and reward creating a craving concept" to sell my idea on how we package a course to top military leadership. This course is not currently something many of them would see as a reward, so I needed to show my leadership how we could make them see it in this light. Thank you for the help Charles Duhigg, it already worked to change my leadership's mind, we will see if it works on the rest of them!
I enjoyed the book. It was well researched. The story line moved along. I recommend the book for people who want to work on habits.
General noise about the importance of forming habits. Won't teach you anything new you didn't know, but perhaps will motivate you to finally start doing what you already knew you were supposed to be doing.
Some interesting stories and examples for how to hook your customers making your product a habit for them.
It was easy to listen and it delivers what the title says, and quite informative.
If you are not that interested in science, you can skip to the last chapter, there is all the practical knowledge applied.