The reading is very good and story telling really done well. But a little too much story telling in my point of view.
The effort of the author in research and easing the scientific base of the book are considerable.
For me, I found the story telling a little bit too much, and too much focused on really sad stories, I don't know if it's just me but in general when I read self-development books I want them cheering and positive.
The appendix, 12th chapitre lasts 20min and goes straight to the point in an excellent way. I whish I was aware of that before starting the book, would have useed the remaining 6 hours changing my bad habits.
Ps: The work behind the book is certainly huge and amazing the author has certainly spent a lot of time putting it together. But in my honest opinion it that's deserve the amount of hype around it.
The case studies were captivating and enlightening. I loved the discussion of habits in the personal, business, and societal realms. I will listen to this again.
My favorite part of this book was the example of Febreeze, a perfect analogy for human behavior. Not only do most of us as humans not smell our own stank, most of us would never admit it if we did. Nor would we use something to get rid of said stank, even if it was given to us for free! We are silly humans.
I have already applied the "que and reward creating a craving concept" to sell my idea on how we package a course to top military leadership. This course is not currently something many of them would see as a reward, so I needed to show my leadership how we could make them see it in this light. Thank you for the help Charles Duhigg, it already worked to change my leadership's mind, we will see if it works on the rest of them!
I enjoyed the book. It was well researched. The story line moved along. I recommend the book for people who want to work on habits.