Out dated in many places, lot of impractical advise, many things don't make any sense.
Some tactical advise is OK but that's a google search away.
Very relevant marketing ideas for today's small businesses. I typically listen to audio books during my commute but I found myself wanting to take notes while listening to this book. I will probably listen to this book again for follow up.
Blogger and business book reviewer for Success Reads.
John seems like one of the traditional businessmen that embraced change and came out way ahead because of it. There are a couple of small resources that are a little out of date but, overall, it's a great book.
Someone who has never owned a business for themselves, and / or someone who has no marketing experience.
Im seeking great information, and deep insights, this book had neither. I will likely stay away from marketing help books.
He needs to take narration lessons, and the staff who directed him needs to have their pay cut by 1/2.
The who thing is not worth the paper / time. The author is our for only one thing, getting paid.
Gilden media, and you, (which I both like) need to show much better discretion on what to accept. Sorry people, this one you really shot yourself in the foot.
READ THIS BOOK!
Small Is The New Big - Seth Godin
It made me hyperventilate discovering all of the options out there. I had to listen twice just to be able to make notes on the plethora of sites and services that await out there.
MUST READ for anyone that is tired of playing by the big guys rules but creative and energetic enough to write and pursue their own. It's doable...
One of the best marketing books I have read (listened). As a commercial real estate agent and business broker I would not hesitate in recommending this book to anyone of my (business owner) clients.
If you are starting or looking to improving your business sales with only one book you cant go too wrong with this one.
Want to do a better job marketing your small business or your multi-national corporation? I promise there is something in this book for you. This is a solid treatise on how to intentionally grow you fan base and your bottom line!
Real world, down to earth and immediately applicable stuff! This book delivers the goods.
Nope! This book needs to be digested and applied in bite sized pieces. It is that rich with content.
Buy it, use the ideas and the price you pay for the book is chump change!
I would recommend this to any Small business wanting to learn how to leverage the World of internet marketing to level the playing field for themselves against the BIG retail giants.
Its breadth of content.
Listening is always a more powerful "Learning" experience , your memory claiming of the information is so much more definite and the audio process allows you to replay instantly what you need to clarify what you heard when reading creates the process of "Lazy Learning" were you tend to not reread a section that you should have because our minds are "Conditioned" to just keep reading rather then review.