Yes I would. There is a lot of unknown stuff that came out in the book.
Great book. I was a little on the fence to listen to it as I have not been an Apple fan. But overall, I would recommend this book.
Believe me, I am NOT and Apple Fanboi, but I really liked this book. As with his biography of Einstein, Isaacson does a good job of mixing his subject's work with his personal life. The narration is very good, though not outstanding.
I am a Clinical Medical Hypnotherapist with specialities in Auto Immune, PTSD, ADHD, Cancer, and Autism. I focus on very difficult cases.
Steve Jobs was a creative, innovative, and complex individual who mastered the art of marketing. Most people who read this last sentence would say of course just look at Apple; however, the great success story was the way Steve Jobs marketed himself. The public persona that we all know, isn't what he was really like. This is the mark of a true master of marketing.
The story starts off with the "Story of Steve Jobs" that we all know, and then the author begins to unwrap him. Like peeling away the layers of an onion, we finally get to the core of who Steve Jobs was, and more importantly why he was the way he was. There is absolutely no doubt that he was a creative genius; however, he was also ruthless, demanding, and many time treated the employees as parts required to get a project completed. His explosive temper, his laser beam focus, and attention to detail all combined to make him the success he was.
The author includes a lot of lessor know facts about Steve Jobs such as how he approached Apples main competitor Microsoft CEO Bill Gates for a loan to keep Apple in business once he returned to Apple after being fired by the board of directors. Why Steve Jobs did not want to pay dividends to the shareholders of Apple corporation opting for increasing the actual value of the company and the companies shares while amassing billions of dollars in cash in the Apple bank accounts so that cutting edge technology could be purchased by Apple.
As I finished listening to this book it dawned on me that the image of Steve Jobs that he so skillfully crafted as a nerdy kid with the ability to envision future technology isn't fact at all. Rather Steve Jobs too technology that other created and combined several difference technologies together to create a totally new product that used the old technology to achieve a totally new experience. As I finished the last moments of the recording, I was reminded of something that my doctorate advisor once said. A genius is a person who looks at the ordinary and sees the extraordinary. That sums up Steve Jobs life.
The experience bought more feeling and depth to Steve Jobs. Not the image of Steve Jobs, but the real human Steve Jobs.
Apple unwrapped, the story of an American Genius
This audiobook removes the excuses that people offer for failure. Failure to live life to the fullest. Potential isn't affected by economic means, the type of family one comes from, the advantages or disadvantages of social class. If it did then Steve Jobs would have been a huge failure. Rather Steve Jobs listened to his heart, and found something he loved to do, and became so good at it that people paid him to do it.
I am the same age as Steve Jobs. Next year I will be older than him, of course... he's timeless now. Nevertheless, I've been on the SJ bandwagon ever since the Lisa, and have owned or purchased (for a newspaper production department) hundreds of Macs now, and still I wax nostalgic over the tough little iici's that dotted the art department for years, and I'm typing this on a 24" Imac. The creator of these amazing machines always seemed a little enigmatic to me, although I did have a big crush on him... especially when he jumped ship to create the NeXt computer, a machine which I still covet to this day. This book held a lot of little surprises about the man and his integrity. I grew to appreciate him more, but also wince at his irascible temperament, especially with his staff. When you work in a Mac environment, you somehow feel you're part of a strange and quirky family, where only the select few "get it" This book supports that view.
This book is worth reading for anyone who, like me, loves their little white/silver, or multicolored (90's) machines and wonders about the creator who's vision inspired them. But it's also for any entrepreneur or business major who likes the idea of thinking outside boxes. It should actually be required reading for business majors, I think.
The narration and writing keep you riveted and engaged.
As someone who knew little about Steve Jobs, this book really opened my eyes to the complexity behind the man. Part genius, part jerk, and always entertaining.
The narrator did a fine job. It took a while to get used to his voice, but after a few chapters it wasn't an issue.
Best biography! Very well written.
Steve Jobs of course.
I wouldn't imitate Steve Jobs management style. But his vision for the technological future was amazing.
Inovative, driven, human.
When he was ousted from Apple,
The emotion in his voice brought the story to life.
Yes, when he referenced that chasing profits would not bring you profits! Sticking to his convictions and beliefs, thinking ouside the box to speak, thinking ahead. Not giving the comsumer what they want but giving them what they dont know they want.