the description of how the 10x company strive, specially the triangle of Fanatic Discipline,
Productive paranoia, and Empirical creativity. Jim in all his books emphasize on the pretence of discipline in a way or another, for example in good to great he talked about Discipline people having discipline thought doing discipline actions, in this book they explained the concept of 20 mile march, and how this help companies to strive. How to keep your company above the death line, how to plan in good time for bad time, firing bullets then cannon balls and how this relevant to business.
By narrating his own material, Jim Collins adds an extra passion that can only from the author. If you liked 'Good to Great' -- this is a must listen to follow up that you will be thrilled to have experienced.
I am an engineer!
The story was engaging and interesting. I can't think of a Jim Collins book that would bore, but take that from an engineer with a keen interest in people. It isn't always easy listening to statistics.
The story about the race to the pole was fascinating.
The book is more of a
The book is good, very business-oriented and focuses on some common-sense ways to be successful. It's not going to blow you away with revelations, but it will probably inspire you.
Jim Collins gave us Good to Great and Built to Last. In Great by Choice he has joined with Morten Hansen to inform readers about how successful business firms perform under conditions of uncertainty and chaos. They formed a research team to determine what successful firms do in uncertain times to out perform their industry. They then report the characteristics of firms that outperformed their industries by ten times labeling those firms 10Xers. In a chapter titled 20 Mile March, they use the march metaphor to explain how 10Xers create a plan and pace themselves to completion. In Leading above the Death Line, they describe how the management of those firms maintains a “productive paranoia” which is their saving grace. My favorite chapter dealt with ROL or return on luck as they say. Were the 10Xers just at the right place at the right or were the non-10Xers just at the wrong place at the right time? The book isn’t hard to read. You don’t have to be a finance or operations wiz to understand what is detailed in this good book. If you benefited from Good to Great or Built to Last you will not be disappointed with Great by Choice. If you missed the earlier works, don’t miss this one. Narration of Jim Collins is excellent.
Business owner, optimist, father of two. Want to make the world a better place and a dent in the universe.
The content of this book is quite interesting, but also overly analytical. And not in a good way like “the detail is amazing!”, but more like “for dinner you are having: 230g of carbs, 30g of fat, and 210g of protein”, without telling you what you are actually eating. But the biggest complain is that this book is narrated by Jim Collins himself, and he sounds like angry humorless school teacher.
Pastor Jason Crandall
I'm a pastor and the books that Collins has written are excellent and applicable in all areas of life. They unveil some deep truths and are profound. Another great book by Collins.
Continuing in his great tradition, Jim Collins adds to the already fantastic works of "Good to Great," "Built to Last," and "How the Mighty Fall," with "Great by Choice." This book is aimed at the entrepreneur who has a dream of building a great company, one that will outlive the founder and become a pinnacle of the economy. Collins does a tremendous job of pointing out how great companies make specific choices at the beginning of their creation to become great and never wavered from those decisions.
Nicely narrated by the author, this is another enlightening effort by one of the best in the business. The analogies are perfect and memorable ( I even used one in an innocent discussion with my wife the other day.) This is not a rehash of old stuff, but new and fesh material. Those who appreciated Good to Great and Built to Last will also like this one.
Like Good to Great - this is one of my favorite.
The key findings compliment the GTG findings and provide some new perspective.
I love that it is research based.
Collins does a great job in reading his books. Very compelling listen.