Engaging, practical and interesting guide to sustainable innovation.
Must read for anyone into technology, business or doing things right in life.
"this book has given me a whole new approach"
this book has given me a whole new approach, new thinking and new understanding of how to tackle my startup buy understanding the causes of potential failures.
"fantastic information and perspectives"
loved it. the future of business is changing for the better. Ready put principles in action.
Great book, great concepts and learnings. About 70% of the way through I started to get tired of the message - it was loud and clear by that point and started to get repetitive. Still, a great book.
if sb wants to make u interested, they should make it more exciting both in reading and writing!
"Must read of a 21st century entrepreneur"
Essential insights into much more productive product development told through powerful stories. Very easy to read/listen and much pleasure indeed. Absolutely recommended
"8h 43mins well spent"
Audio book version is clear and well spoken and provided good value with interesting content.
Yes I would. Listened to this book while driving.
The book gave practical, actionable advise on how to develop a business product/service
Enjoyable listen, not too heavy or boring.
Recommend to anyone planning to start or even improve their business
This is one of those books that is so good that everything in it appears to be completely obvious, only you were not previously doing it.
The book prescribes a basic scientific approach to evaluating the efficacy of the decisions you make in business. The ideas and practices are useful at various levels, not just in new organisations and not just for entrepreneurs.
I would love a follow-up to this with a series of real-world, worked examples - something with enough detail to reenact the practices within your own business.
"Proves why an author should never narrate their own book"
I'm sure the content of this book was good but I couldn't get past the monotone and drab narration of this audiobook. Don't bother with sleeping pills- listen to this!