I almost never give five star reviews, but I expect to read this book again and again over the years. Very thorough and engaging. A how-to book for fostering ingenuity and entrepreneurship in both new and existing companies. Fortunately, the author litters the book with real-world stories and examples to keep things interesting and to drive home his points. I'll read this several more times before I'll feel like I've fully digested everything and use it as a reference thereafter.
This book is a great read for new entrepreneurs and seasoned business owners alike. Whether your business is service-oriented or product based, software or manufacturing, you'll find value in this book.
I appreciate the author's approach of depending on rigorous experimentation to guide business decisions. Sometimes, "an Industry Standard" just doesn't apply. I also appreciate his call to be careful to keep the goal in mind, and not to get lost in particular techniques or dogma. Think about scientific management in the early 20th Century and you can see how hollow it became. Well worth reading at any level in business.
Entrepreneur and Consultant - Business, Innovation Management, Technology Transfer, Information Technology. EE-Ms.C., MBA.
As a business consultant I found myself recommending this book to entrepreneurs numerous times and using several of the ideas and stories on many opportunities.
The book is particularly suited for software startups, but I believe any entrepreneur in any field, not only startups - also SMBs, must read this book and be aware of the ideas, where the most basic one is to get to the market as early as practically possible, try, get feedback, and fix your course/product/service.
I had the opportunity to interview and consult for at least an hour with more than 500 entrepreneurs in the last 20 month or so. I cannot over-stress how important it would be for many of those individuals to understand it.
The principles and the context of this book make us to do a reflection not only of our business life but our personal life.
Loved his approach to business. The concept of small batches and his test measure learn feedback loop. Really think this should change the way business is done. I feel like this solves the problem of so much waste in business. Which I <3.
I could not count how many times he gave the definition of entrepreneur, institution, or other terms that he beats to death in this book. Also, his solutions are very surface level, not detailed, and not concrete. As a new entrepreneur, I found this book to be extremely non-helpful. It seemed like he was trying to fill pages with fluff in order to have a full book instead of getting to the meat of things and helping entrepreneurs to truly be effective.